Comments on: From the Ground Up http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/ The official blog of Yahoo! Search MArketing Sun, 07 Sep 2008 22:31:09 +0000 http://wordpress.org/?v=2.3.3 By: Mike | J8 Zoekmachine Marketing http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-438305 Mike | J8 Zoekmachine Marketing Sun, 08 Jun 2008 10:41:24 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-438305 Great tips. Thank you very much! Great tips. Thank you very much!

]]> By: Pay Per Click Advertising Roundup | semvironment http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-402444 Pay Per Click Advertising Roundup | semvironment Mon, 12 May 2008 15:17:43 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-402444 [...] From the Ground Up - Find account organizational limits and fundamentals here. [...] […] From the Ground Up - Find account organizational limits and fundamentals here. […]

]]> By: ReaderX http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-393758 ReaderX Tue, 06 May 2008 02:20:13 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-393758 Before one sets up a campaign on Google, one typical does research on keyword phrase traffic estimates and pricing estimates. YSM does not, at first blush, appear to have the same type of tools. So, other than opening your wallet blindly, how does one go about planning? Before one sets up a campaign on Google, one typical does research on keyword phrase traffic estimates and pricing estimates.

YSM does not, at first blush, appear to have the same type of tools. So, other than opening your wallet blindly, how does one go about planning?

]]> By: Slim Shot http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-378785 Slim Shot Wed, 23 Apr 2008 16:15:11 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-378785 Great article! I keep my account very well organized with a similar approach... Campaign encompasses the overall "category". Ad Groups separate each product or service in the specific category. Keywords in each Ad Group are very targeted to that particular product or service, and also each have a unique destination URL with tracking so I can analyze what is and isn't working. Unfortunately, I learned this the hard way a few years back - anyway, these are great tips for beginners. Thanks! Great article! I keep my account very well organized with a similar approach…

Campaign encompasses the overall “category”.

Ad Groups separate each product or service in the specific category.

Keywords in each Ad Group are very targeted to that particular product or service, and also each have a unique destination URL with tracking so I can analyze what is and isn’t working.

Unfortunately, I learned this the hard way a few years back - anyway, these are great tips for beginners.

Thanks!

]]> By: Hit Search http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-366066 Hit Search Wed, 16 Apr 2008 09:44:53 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-366066 Excellent tips Stephanie. Its so important to define campaign and ad group structure and this document outlines this perfectly. Keep up the good work Andy Redfern Excellent tips Stephanie. Its so important to define campaign and ad group structure and this document outlines this perfectly.

Keep up the good work

Andy Redfern

]]> By: Pay Per Click Journal http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-362951 Pay Per Click Journal Mon, 14 Apr 2008 17:11:44 +0000 http://www.ysmblog.com/blog/2008/04/11/from-the-ground-up/#comment-362951 Great article! Several people managing their own campaigns simply don't know these little factoids that can benefit them greatly. Great article! Several people managing their own campaigns simply don’t know these little factoids that can benefit them greatly.

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