Get AMP!’d

Yahoo! plans to change the way you advertise

Editor’s Note: The new name for this product is APT from Yahoo!.

Every so often, entire industries are transformed by innovation—and we at Yahoo! think we’re on the verge of transforming the advertising industry. It’s an industry ripe for transformation. Especially with display ads, everything from finding the right audience to booking inventory to testing ads is decidedly old school, and not in the good way. With AMP! from Yahoo!, our forthcoming advertising management platform, we plan to change forever the way you interact with everyone in your advertising world—and make it even easier to get the right ads in front of the right users. Read about it, and see a video of it in action, in this post by Yahoo! President Sue Decker.

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7 Comments Add your own

1. Alexis Kauffmann | April 7th, 2008 at 4:51 pm

Sounds awesome! Just waiting to see how it will work when it comes to real world.
2. Pay Per Click Journal | April 8th, 2008 at 11:52 am

Look forward to seeing this new platform and hope its success is great!
3. Eloi | April 9th, 2008 at 2:00 am

Looking forward to a new interface!
And really hope its better than Pana… I dare not say the word because otherwise it’ll crash…
4. Alex | April 9th, 2008 at 11:20 am

Sounds good but I can’t believe Yahoo moved onto this before improving their PPC program. AdCenter is catching up and that’s saying A LOT. Any chance that will ever be updated?
5. PPC Roundup for Monday th&hellip | April 11th, 2008 at 7:56 am

[...] Get AMP!’d [...]
6. PPC Fool | April 11th, 2008 at 2:19 pm

I watched the video, very ambitious, looking forward to it.

Does this mean we can buy up ad space from high profile websites all in one place?

For example if I have an offer in the auto industry, I could buy up ad space/impressions on usedcars.com or kbb.com all from your platform?

If so, that would be fantastic …
7. Amaan Goyal | June 22nd, 2008 at 7:43 pm

Sounds good and look forward to the new interface. I certainly agree that online advertising industry is ripe for transformation. Looking forward to hear on this front.