Comments on: Chasing our Long Tails http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/ The official blog of Yahoo! Search Marketing Mon, 15 Mar 2010 10:04:38 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: micro niche finder http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-864414 micro niche finder Wed, 04 Nov 2009 21:18:07 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-864414 Use Google Keyword tool and take note of the keywords with high 'advertiser competition' and 'not enough data'. You can find some real gems here. Just because google are not showing a search count often doesn't mean there isn't any. I've proven this by running an adwords campaign with a rubbish ad and took note of the impressions :) Use Google Keyword tool and take note of the keywords with high ‘advertiser competition’ and ‘not enough data’.

You can find some real gems here. Just because google are not showing a search count often doesn’t mean there isn’t any.

I’ve proven this by running an adwords campaign with a rubbish ad and took note of the impressions :)

]]> By: unlimited http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-860051 unlimited Mon, 19 Oct 2009 19:12:13 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-860051 Definitely if you are running a small to medium business your best choice are long tail keywords. They are much cheaper and the conversion rate is much higher at a cost of fewer clicks, but there is no point in getting a lot of clicks if you are not getting clients from the clicks. For our business long tail keywords are working very well in the later years and we will keep using them in the future. Definitely if you are running a small to medium business your best choice are long tail keywords. They are much cheaper and the conversion rate is much higher at a cost of fewer clicks, but there is no point in getting a lot of clicks if you are not getting clients from the clicks. For our business long tail keywords are working very well in the later years and we will keep using them in the future.

]]> By: san antonio seo company http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-706744 san antonio seo company Mon, 09 Feb 2009 19:27:11 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-706744 I think its easier to go with the kiss approach, keep your keywords short and simple, and specific as possible while keep to the highest searched terms for your industry I think its easier to go with the kiss approach, keep your keywords short and simple, and specific as possible while keep to the highest searched terms for your industry

]]> By: Петр http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-671515 Петр Fri, 26 Dec 2008 05:03:37 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-671515 Как всегда просто супер обьёмная статья и как всегда дочитал :) Как всегда просто супер обьёмная статья и как всегда дочитал :)

]]> By: BceмиpныйAнгeл http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-658998 BceмиpныйAнгeл Sat, 13 Dec 2008 15:23:05 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-658998 Зачет!:) Но есть и минус небольшой! У меня скорость инета 112 кб в секунду. Страница грузилась около 30 секунд. Зачет!:) Но есть и минус небольшой! У меня скорость инета 112 кб в секунду. Страница грузилась около 30 секунд.

]]> By: Dr_Dug http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-478557 Dr_Dug Sun, 06 Jul 2008 04:03:23 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-478557 This isn't new information. A better update would've been the results on the "language" your target group speaks. I use a model that mimics the shopping habits and language(s) used between class groups. It's great stuff.... Does anyone have similiar data to share? This isn’t new information. A better update would’ve been the results on the “language” your target group speaks. I use a model that mimics the shopping habits and language(s) used between class groups. It’s great stuff…. Does anyone have similiar data to share?

]]> By: UKLoanExpress http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-403786 UKLoanExpress Tue, 13 May 2008 05:56:17 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-403786 To Post 43: I don't understand why you will need 7 hrs just to **FIND** 50 long tail kws. "For instance if your ppc person spends 7 hours (at $40/hour) to generate 50 long tail words that..." Regards, Ray ----- To Post 43:

I don’t understand why you will need 7 hrs just to **FIND** 50 long tail kws.

“For instance if your ppc person spends 7 hours (at $40/hour) to generate 50 long tail words that…”

Regards,

Ray
—–

]]> By: Will Nguyen http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-397492 Will Nguyen Thu, 08 May 2008 19:54:32 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-397492 One major factor you didn't mention was that the development costs for mining keywords and setting up their campaigns can be cost prohibitive depending on the size, cost, and benefit of the keywords themselves. For instance if your ppc person spends 7 hours (at $40/hour) to generate 50 long tail words that generate 2000 impressions over a year period with a click rate of 5 percent at a cost of $.50/click and (keeping score: $50 + $280 to the ppc guy) a conversion rate of 8 percent that generates 8 sales at $30/each, you actually lost $90. One major factor you didn’t mention was that the development costs for mining keywords and setting up their campaigns can be cost prohibitive depending on the size, cost, and benefit of the keywords themselves. For instance if your ppc person spends 7 hours (at $40/hour) to generate 50 long tail words that generate 2000 impressions over a year period with a click rate of 5 percent at a cost of $.50/click and (keeping score: $50 + $280 to the ppc guy) a conversion rate of 8 percent that generates 8 sales at $30/each, you actually lost $90.

]]> By: Thersia http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-392857 Thersia Mon, 05 May 2008 09:14:39 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-392857 The article is very interesting, and by reading the comments, I think LT keywords are worth the try. Less clicks, but more sales makes sense to me. The article is very interesting, and by reading the comments, I think LT keywords are worth the try. Less clicks, but more sales makes sense to me.

]]> By: Carl Loop http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/comment-page-1/#comment-392439 Carl Loop Sun, 04 May 2008 20:37:24 +0000 http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/#comment-392439 Good information, and it seems intuitive that long tail KWs would become the most competitive words, since by definition, they convert better. Interesting idea about separating long tail and general terms in a PPC campaign. Carl Good information, and it seems intuitive that long tail KWs would become the most competitive words, since by definition, they convert better. Interesting idea about separating long tail and general terms in a PPC campaign.
Carl

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