Search Engine Strategies, New York 2008

Gotham to host SES expo and conference  

O Manhattan, home of skyscrapers, the Yankees, Woody Allen, Broadway, The Statue of Liberty, hip hop and most importantly, Manhattan clam chowder!

Next week, from March 17 (St. Patrick’s Day) to March 20 (Spring Equinox), Manhattan will also be home to the Search Engine Strategies Conference and Expo.

SES NY 2008 features presentations and panel discussions that cover all aspects of search engine-related marketing. Yahoo! will be there on the expo floor at booth #2009 with dedicated Yahoos there to answer your questions.

If you’re heading to SES NY 2008, you definitely want to check out these insightful Yahoo! panelists:

Monday, March 17
9:30 – 10:45 a.m.
Creating Compelling Ads
Speaker: Jason Dorn, Senior Director, Network Quality Team, Yahoo! Inc.

11:15 a.m. – 12:30 p.m.
Igniting Viral Campaigns
Speaker: Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

2:00 – 3:15 p.m.
Auditing Paid Listings and Click Fraud Issues
Speaker: Reggie Davis, Vice President, Marketplace Quality, Yahoo! Inc.

Tuesday, March 18
11:00 a.m. – 12:15 p.m.
Ads in a Quality Score World
Speaker: David Miller, Sr. Product Manager, Sponsored Search, Yahoo! Inc.

Wednesday, March 19
10:15 – 11:30 a.m.
Social Media Marketing – What is it and What is it Good For?
Speaker: Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

5:30 – 6:45 p.m.
Searcher Behavior Research Update
Moderator: Edwin Wong, Director, Market Research, Yahoo! Search Marketing

5:30 – 6:45 p.m.
Ad Exchanges Are Changing Everything
Speaker: Ramsey McGory, VP, Global Exchange, Right Media, a Yahoo! company

Thursday, 20 March
9:00 – 9:45 a.m.
Morning Keynote
Speaker: Andrew Tomkins, Chief Scientist, Yahoo! Search

12:25 – 1:45 p.m.
Meet the Crawlers
Speaker: Sean Suchter, Vice President, Yahoo! Search Technology Engineering, Yahoo

So head to SES NY 2008 to hear top search engine industry minds discuss the ever-changing media landscape. Just bring me back some chowder.

– Roger Park, Manager, Marketing Communications