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	<title>Comments on: The Good, the Bad, the Creative</title>
	<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/</link>
	<description>The official blog of Yahoo! Search MArketing</description>
	<pubDate>Sat, 17 May 2008 13:21:19 +0000</pubDate>
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		<title>By: Tampa Furniture and Mattress Clearance store</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-370816</link>
		<dc:creator>Tampa Furniture and Mattress Clearance store</dc:creator>
		<pubDate>Fri, 18 Apr 2008 18:32:12 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-370816</guid>
		<description>Auto keyword Insertion rocks. Good job!</description>
		<content:encoded><![CDATA[<p>Auto keyword Insertion rocks. Good job!</p>
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		<title>By: Daw Hosting Blog</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-319139</link>
		<dc:creator>Daw Hosting Blog</dc:creator>
		<pubDate>Sun, 23 Mar 2008 13:08:38 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-319139</guid>
		<description>The 3rd one - "Quality and Clarity" is very important and most online advertisers always underestimate it.</description>
		<content:encoded><![CDATA[<p>The 3rd one - &#8220;Quality and Clarity&#8221; is very important and most online advertisers always underestimate it.</p>
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		<title>By: Kathy</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-314941</link>
		<dc:creator>Kathy</dc:creator>
		<pubDate>Fri, 21 Mar 2008 16:33:34 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-314941</guid>
		<description>Thank you for the super tips!  Every little bit helps!  We little people need to start getting a piece of the pie too!</description>
		<content:encoded><![CDATA[<p>Thank you for the super tips!  Every little bit helps!  We little people need to start getting a piece of the pie too!</p>
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		<title>By: Roger P.</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-313372</link>
		<dc:creator>Roger P.</dc:creator>
		<pubDate>Thu, 20 Mar 2008 16:41:32 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-313372</guid>
		<description>Hi Melanie:

The Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations and common misspellings. Do not use parentheses and brackets for this match type.

More information and overview on match types is located here:

http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_matchtypes.html#tips

Hope this helps!
Roger Park</description>
		<content:encoded><![CDATA[<p>Hi Melanie:</p>
<p>The Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations and common misspellings. Do not use parentheses and brackets for this match type.</p>
<p>More information and overview on match types is located here:</p>
<p><a href="http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_matchtypes.html#tips" rel="nofollow">http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_matchtypes.html#tips</a></p>
<p>Hope this helps!<br />
Roger Park</p>
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		<title>By: Howard</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311636</link>
		<dc:creator>Howard</dc:creator>
		<pubDate>Thu, 20 Mar 2008 02:00:35 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311636</guid>
		<description>It seems that all marketers ignore the obvious. Thanks for the straight forward internet marketing tips. I appreciate honesty and reward honest marketers with my business. Like the honesty of the discounts they offer at &lt;a href="http://www.iemarketplace.net/clickbank-marketplace" rel="nofollow"&gt;IEMarketPlace.net&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>It seems that all marketers ignore the obvious. Thanks for the straight forward internet marketing tips. I appreciate honesty and reward honest marketers with my business. Like the honesty of the discounts they offer at <a href="http://www.iemarketplace.net/clickbank-marketplace" rel="nofollow">IEMarketPlace.net</a></p>
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		<title>By: Joe</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311596</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Thu, 20 Mar 2008 01:39:18 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311596</guid>
		<description>Great ideas. Yahoo really tries to help their advertisers.</description>
		<content:encoded><![CDATA[<p>Great ideas. Yahoo really tries to help their advertisers.</p>
]]></content:encoded>
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		<title>By: The Unit</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311411</link>
		<dc:creator>The Unit</dc:creator>
		<pubDate>Wed, 19 Mar 2008 23:37:04 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311411</guid>
		<description>Makes me feel alot better to know that I am currently doing most of what was stated and now I can tweak my ads. Thanks.</description>
		<content:encoded><![CDATA[<p>Makes me feel alot better to know that I am currently doing most of what was stated and now I can tweak my ads. Thanks.</p>
]]></content:encoded>
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		<title>By: Nicolas Zangenberg</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311349</link>
		<dc:creator>Nicolas Zangenberg</dc:creator>
		<pubDate>Wed, 19 Mar 2008 22:54:06 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311349</guid>
		<description>Great tips!</description>
		<content:encoded><![CDATA[<p>Great tips!</p>
]]></content:encoded>
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		<title>By: ryan</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311191</link>
		<dc:creator>ryan</dc:creator>
		<pubDate>Wed, 19 Mar 2008 21:16:18 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311191</guid>
		<description>Yeah, I'd agree with Jack.  You, and Google, seemed to have effed up such a beautiful, beautiful concept.  A year or so ago I'd just load up some keywords, enter my budget and click, click, click here come the customers.  Now?  Now, even after hiring a professional SEO firm to manage my account, all I get are modest clicks with no traffic.  I do hope you remove your heads from your arse and listen to your customers.</description>
		<content:encoded><![CDATA[<p>Yeah, I&#8217;d agree with Jack.  You, and Google, seemed to have effed up such a beautiful, beautiful concept.  A year or so ago I&#8217;d just load up some keywords, enter my budget and click, click, click here come the customers.  Now?  Now, even after hiring a professional SEO firm to manage my account, all I get are modest clicks with no traffic.  I do hope you remove your heads from your arse and listen to your customers.</p>
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		<title>By: Melanie</title>
		<link>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311186</link>
		<dc:creator>Melanie</dc:creator>
		<pubDate>Wed, 19 Mar 2008 21:13:13 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2008/03/12/better-ads/#comment-311186</guid>
		<description>Thanks for the tips.  I do try to get my keywords and ads to match, but I am confused.  My ads don't show up as much as I would like.  Does Yahoo have exact phrase match options like Google does?  I am more familiar with Google Adwords.  When adding keywords, do I use parenthesis and brackets if I want exact matches?</description>
		<content:encoded><![CDATA[<p>Thanks for the tips.  I do try to get my keywords and ads to match, but I am confused.  My ads don&#8217;t show up as much as I would like.  Does Yahoo have exact phrase match options like Google does?  I am more familiar with Google Adwords.  When adding keywords, do I use parenthesis and brackets if I want exact matches?</p>
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