More (Keyword) Power, Please

The enhanced Add Keywords feature can help you power up your search marketing campaigns

The crux of a generator is to produce power. Massive generators provide electrical power for cities. Portable generators power your campsite or tailgate party. A guitar amplifier generates sound for your guitars whether you’re soloing or playing power chords.

In your search marketing campaign, relevant keywords help drive traffic, but generating the right keywords can be a labor-intensive process.

To give you more search marketing power, we recently expanded our Add Keywords feature to provide you with three easy options for adding keywords to existing ad groups. Think of it as a convenient and easy-to-operate engine that can help you generate keywords.

Here’s why you should take advantage of the Add Keywords tool
• It has an easy-to-use drop-down menu with three options to meet your needs.
• Adding more relevant keywords may improve the performance of your ad group.
• It can save you time in determining what keywords to add.

Where to Find the Add Keywords Tool
The Add Keywords tool is located on your Ad Group details page. Just click on “Add Keywords” then select one of three options: “Quick Add,” “Choose from List” and “Research Keywords.”

The Quick Add Keywords Option (New!)
Clicking on this option will open a dialogue box. Just enter the keywords or keyword phrases you want and click “Save Changes.” This is a really easy way, when you know what keywords you want, to add keywords to your account. Be careful not to use commas or semicolons at the end of each line when you enter keywords in the dialogue box. You can add up to 500 keywords or keyword phrases.

Choose from List
This option uses existing information from your ad group and doesn’t require your input. A list of related keywords based on information about your ad group will appear if you click on this option. You can then add keywords to your ad group by selecting the checkbox next to the keywords and then clicking “Save Changes” when you’re done.

Research Keywords
This feature is similar to the Add Keywords function with which you may already be familiar. If you choose this option you can continue to add keywords to your list by entering keywords in the box on the left, or keyword phrases into the gray input box on the right side of your screen. The left box will generate some keyword suggestions after you click “Get Keywords.” When you’re finished, click “Save Changes.”

There you go—three easy options for adding relevant keywords are now in your power!

For more information, visit the Help center.

– Roger Park, Manager, Marketing Communications