Search Marketing Expo – SMX West

Hear from Yahoo! experts in Santa Clara, CA this week

Whether you’re a seasoned search marketing pro or a new advertiser taking your first search marketing steps, Search Marketing Expo - SMX West promises to deliver great value for those attending the conference this week, February 26-28 at the Santa Clara Convention Center.

SMX West has designed some stellar sessions to help firm up your search marketing goals. For the newbies, there’s an SMX Boot Camp covering the fundamentals of search engine marketing and design. And for the more advanced, the expo will feature more than 20 sessions to match your skill level.

We’ll be there participating in many of the sessions, with Yahoo! Search Marketing panelists offering their insights on best practices, tip and strategies to help give you that extra edge in your search marketing endeavors.

Here’s a sample of some of the sessions at SMX West.

Tuesday, February 26
10:30 – 11:45 a.m.
Decrypting Quality Scores
Yahoo! panelist: David Pann, VP, Sponsored Search Product Management

Wednesday, February 27
4:45 – 6:00 p.m.
Paid Search Roundtable
Featured Yahoo! Panelist: Dmitri Krakovsky, VP, Global Product Management

Thursday, February 28
9:00 – 10:00 a.m.
Keynote: Generation Next: Search in the Coming Decade
Yahoo! panelist: Larry Heck, Search and Advertising Sciences

There are many more exciting sessions, so for more information on the schedule, check out the conference agenda.

For more information check out the Yahoo! Search Blog, too.

Not able to attend SMX West this year? No worries…we’ll report back with some conference coverage, so stay tuned for best practices and other strategic gleanings.

— Roger Park, Manager, Marketing Communications