Comments on: Three Questions to Ask About Your Clicks http://www.ysmblog.com/blog/2008/02/11/click-questions/ The official blog of Yahoo! Search MArketing Sat, 17 May 2008 14:40:43 +0000 http://wordpress.org/?v=2.3.3 By: Blogging guides by san http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-298261 Blogging guides by san Tue, 11 Mar 2008 09:18:11 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-298261 great piece of advice I will keep them in mind next time. great piece of advice I will keep them in mind next time.

]]> By: craig http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-282090 craig Sun, 02 Mar 2008 16:49:07 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-282090 Once locked into PPC, there is no escape Craig http://www.theprintedbagshop.co.uk Once locked into PPC, there is no escape

Craig
http://www.theprintedbagshop.co.uk

]]> By: CPCcurmudgeon http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-277749 CPCcurmudgeon Fri, 29 Feb 2008 21:19:37 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-277749 Rick, I'm curious to know how you would go about determining whether or not a click is fraudulent. I am a programmer also. There are certainly ways to determine whether or not a click comes from a particular IP address, or has occurred repeatedly over a particular time period, and so forth, but does this mean all of those clicks are fraudulent? And in the case of clicks that are automatically generated to look like they were produced by well-intentioned human beings, how do you distinguish those from the fraudulent clicks? It's like the spam problem. Sites are blocked because they are deemed to be spam generators, or vulnerable to spam, but does that mean all email generated from such sites is spam? Certainly, there are numerous incidents where people have found their emails were blocked for no good reason, and it was necessary for their recipients to enter the blocked addresses into whitelists in order that the mail would go into the recipients' inboxes, instead of spam folders (or worse, outright dropped). Rick, I’m curious to know how you would go about determining whether or not a click is fraudulent. I am a programmer also. There are certainly ways to determine whether or not a click comes from a particular IP address, or has occurred repeatedly over a particular time period, and so forth, but does this mean all of those clicks are fraudulent? And in the case of clicks that are automatically generated to look like they were produced by well-intentioned human beings, how do you distinguish those from the fraudulent clicks?

It’s like the spam problem. Sites are blocked because they are deemed to be spam generators, or vulnerable to spam, but does that mean all email generated from such sites is spam? Certainly, there are numerous incidents where people have found their emails were blocked for no good reason, and it was necessary for their recipients to enter the blocked addresses into whitelists in order that the mail would go into the recipients’ inboxes, instead of spam folders (or worse, outright dropped).

]]> By: Jim http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-269416 Jim Sun, 24 Feb 2008 01:46:46 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-269416 Anyone even thinking about PPC needs to read this: <a href="http://www.businessweek.com/magazine/content/06_40/b4003001.htm?chan=innovation_branding_top+stories" rel="nofollow"> http://www.businessweek.com/magazine/content/06_40/b4003001.htm?chan=innovation_branding_top+stories</a> I have found that paying a small amount for worthless clicks does offer a return in increased results from generic search. I don't care what the companies say about the two being unrelated. My experiences publishing ads were as poor as those buying ads. Anyone even thinking about PPC needs to read this:

http://www.businessweek.com/magazine/content/06_40/b4003001.htm?chan=innovation_branding_top+stories

I have found that paying a small amount for worthless clicks does offer a return in increased results from generic search. I don’t care what the companies say about the two being unrelated.

My experiences publishing ads were as poor as those buying ads.

]]> By: SEO Company http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-260039 SEO Company Mon, 18 Feb 2008 16:36:20 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-260039 Very interesting...Full of advices! Very interesting…Full of advices!

]]> By: Kat Milliker http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-259350 Kat Milliker Mon, 18 Feb 2008 02:53:51 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-259350 Haven't had too much problem with Google or Yahoo- the one we are having problems with, and recently s-canned was "CitySearch". They billed us for hundreds of clicks, when our programs sowed the number of referrals was 5 or 6 per month. When I canceled our account, the rep got very indignant and asked me how I "could possibly know how much traffic I would be losing"? . . . . . Hmmm, maybe because it's my job to know that information? I would avoid them at ALL costs. Kat Milliker Haven’t had too much problem with Google or Yahoo- the one we are having problems with, and recently s-canned was “CitySearch”. They billed us for hundreds of clicks, when our programs sowed the number of referrals was 5 or 6 per month. When I canceled our account, the rep got very indignant and asked me how I “could possibly know how much traffic I would be losing”? . . . . . Hmmm, maybe because it’s my job to know that information?

I would avoid them at ALL costs.

Kat Milliker

]]> By: Is Paul McCartney Dead? http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-253981 Is Paul McCartney Dead? Fri, 15 Feb 2008 19:00:32 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-253981 We have really struggled with Pay per Click, numbers are always high without the results that we want. Still trying to figure out how to make this work best for us. We have really struggled with Pay per Click, numbers are always high without the results that we want. Still trying to figure out how to make this work best for us.

]]> By: Analysis http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251970 Analysis Thu, 14 Feb 2008 22:54:48 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251970 For sure you should know where the sudden bag of clicks come from... Maybe you are paying for that.... For sure you should know where the sudden bag of clicks come from… Maybe you are paying for that….

]]> By: geld lenen http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251662 geld lenen Thu, 14 Feb 2008 20:34:15 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251662 First of all, good that I found Yahoo inside blogs. A big question, perhaps better to mail it but: when will Yahoo start there program in Europe? A lot of publishers are waiting for that! First of all, good that I found Yahoo inside blogs. A big question, perhaps better to mail it but: when will Yahoo start there program in Europe?

A lot of publishers are waiting for that!

]]> By: Matt http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251568 Matt Thu, 14 Feb 2008 19:49:50 +0000 http://www.ysmblog.com/blog/2008/02/11/click-questions/#comment-251568 Good comments here. I personally have not yet experienced blatant click thrus from anything deemed to be fraudulant from Google or Yahoo. However, I'm aware that those things happen. My comment here mirrors an earlier post about a congressional investigation. This online advertising stuff is a pyramid scheme. There are no set advertising rates like you have at radio, print, etc. Yahoo used to be a great company, but they have fallen from grace over the past year or so. Too bad because I am still a fan of theirs. Good comments here. I personally have not yet experienced blatant click thrus from anything deemed to be fraudulant from Google or Yahoo. However, I’m aware that those things happen. My comment here mirrors an earlier post about a congressional investigation. This online advertising stuff is a pyramid scheme. There are no set advertising rates like you have at radio, print, etc. Yahoo used to be a great company, but they have fallen from grace over the past year or so. Too bad because I am still a fan of theirs.

]]>