Valentine’s Day Advice

Get your search campaigns—if not your love life—in order

My first real Valentine’s Day was in eighth grade, when I torpedoed my three-week-old relationship by giving my girlfriend perfume instead of chocolate. Since then, I’ve been on the lookout for good V-Day advice—such as, I don’t know, that you shouldn’t tell your girlfriend that chocolates will only make her fat.

Our Yahoo! experts have lots of advice for Valentine’s Day—not to get your love life in order, but to help you get the most out of your Yahoo! search marketing campaigns during this heavy shopping season. We’d like to invite you to an upcoming free webinar where they’ll share Valentine’s Day-related data and best practices.

The one-hour webinar will cover the following:
• Trends in Valentine’s Day consumer spending habits
• How to write strong Valentine’s Day ads
• Examples of how “Valentine” keywords can best be worked into your campaign
• Ideas for Valentine’s Day keywords that may be less competitive
• Search advertising best practices for the Valentine’s Day season

The webinar will be presented this coming Friday, February 1 at 11:00 a.m. Pacific Time/2:00 p.m. Eastern Time. To sign up, please visit the registration page.

— Jeff Sweat