A Smarter Start

Free Booklet Offers Search Marketing How-to’s

We’ve always had oodles of helpful content to assist you in making your campaigns as effective as possible. There’s the Help Center, the contextual help right in your administration interface, webinars and, of course, there’s the blog.

But now we’ve got oodles more, all in one place, with the publication of the Smart Start Guide. It’s a guidebook geared especially toward the beginning search marketer, but it also offers tips for the more advanced Yahoo! Search Marketing advertiser.

Yahoo! Search Marketing Specialist “Sharon Goodsense” shows how the decisions you make with your account play a key role in your search marketing success. In this easy-to-read booklet, Sharon takes you through the steps of creating effective campaigns and offers helpful advice of how to make good decisions. The Smart Start Guide includes chapters on:

Getting to know your account
Building a foundation with strong keywords
Organizing ad groups for success
Writing effective ads
Making sure your ads are high quality
Matching keywords to your customers’ searches
Determining effective bids
Targeting your ads geographically
Advertising on content sites other than Yahoo.com
Tracking your results

There’s also a section of effective troubleshooting techniques. You can download the Smart Start Guide.

—The Team

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21 Comments Add your own

1. » Around The Search&hellip | January 24th, 2008 at 12:14 am

[...] A Smarter Start - Yahoo SM Blog [...]
2. Pay Per Click Advertising&hellip | January 25th, 2008 at 8:08 pm

[...] A Smarter Start - I don’t know if this is a copycat move to Google’s recent AdWords textbook release. Even if it is, that’s fine with us! More information usually contributes to better decision making. [...]
3. Michael J. Fitzgerald, CPA/PFS, CFP, MsT | January 28th, 2008 at 11:04 am

Very intersting, I like the idea of split testing different ad copy. Anything to help focus the right ads and the right people.

Michael J. Fitzgerald, CPA/PFS, CFP, MST
100% Retirement Planning Strategies
http://www.fitzfp-llc.com
4. A Smart Start - Online Ma&hellip | January 28th, 2008 at 1:20 pm

[...] I receive the Yahoo PPC Guide Smart Start it is 82 pages with plenty of pictures and simple instructions. I would feel [...]
5. Infected By Bugs | January 31st, 2008 at 9:05 am

Hmm, that’s great. thanks!
6. A Smarter Start - Afforda&hellip | February 1st, 2008 at 12:18 pm

[...] post by Administrator and posted by Alfred [...]
7. Stefafn | February 5th, 2008 at 3:26 pm

Great tips! Useful for us just starting out.
8. Bill Haag | February 14th, 2008 at 10:51 am

I downloaded the guide, but it is garbled characters when I open the pdf. I’m using Mac OS 10.4.11 and downloaded using Safari 3.0.4
9. Larry A Defilippo | February 14th, 2008 at 3:04 pm

Thanks for the help. I can’t wait to get a look at it.

Thanks again!
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10. Is Paul McCartney Dead? | February 15th, 2008 at 12:07 pm

Thank You! Great Book!
11. online dizi dizi izle | February 21st, 2008 at 7:39 am

good..
12. Yahoo! Search Marketing B&hellip | May 14th, 2008 at 4:19 pm

[...] is an abridged excerpt from the Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as [...]
13. Writing Effective Ads | K&hellip | May 16th, 2008 at 9:08 am

[...] is an abridged excerpt from the Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as [...]
14. Smart Start, e-book sobre&hellip | July 2nd, 2008 at 8:41 am

[...] no histórico do Yahoo! Search Marketing Blog acabei achando um e-book gratuito bem legal, o Smart Start, um guia para ajudar você a administrar melhor campanhas de links [...]
15. Yahoo! Search Marketing B&hellip | July 3rd, 2008 at 9:47 am

[...] is an excerpt from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as [...]
16. Yahoo! Search Marketing B&hellip | July 3rd, 2008 at 9:47 am

[...] is an excerpt from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as [...]
17. AussieWebmaster | July 7th, 2008 at 11:36 am

The pdf does not want to open properly once downlaoded… seems the fonts are protected and don’t carry over
18. Yahoo! Smart Start : Le g&hellip | August 11th, 2008 at 12:57 pm

[...] Si, comme beaucoup, vous vous tirez les cheveux sur la nouvelle interface de Yahoo! Search Marketing, malheureusement pas aussi simple à utiliser que celle de Google AdWords, et que vous cherchez à obtenir un document vous permettant d’avoir une prise en main rapide de l’interface, il vous suffit de télécharger le guide pour les annonceurs : Yahoo! Smart Start. Bien que l’équipe du blog de Yahoo affirme que Yahoo! Smart Start est un guide destiné aux débutant, il est certainement plus adaptés à ceux qui ont déjà un minimum d’expérience avec des systèmes d’achat de liens sponsorisés, cependant il n’est effectivement pas nécessaire d’être un expert. Le guide peut s’avérer très utile pour une présentation à des clients qui sont curieux au sujet de l’interface de Yahoo! Search Marketing et qui désirent comprendre ce qu’ils peuvent réellement faire avec les publicités sur Yahoo! Ce PDF vous guide à travers 10 chapitres : - Construire une base avec des mots-clés forts- Organiser des groupes d’annonces pour menez avec succès vos campagnes- La rédaction d’annonces efficaces- Créer des annonces de hautes qualité- Faire correspondre vos mots-clés avec ceux que recherchent vos clients cible- Identifier une enchère performante- Cibler géographiquement vos annonces- La publicité sur les sites de contenu- Suivi de vos résultats Chaque chapitre commence par une question ouverte de Sharon Goodsense, spécialiste de Yahoo! Search Marketing, il nous montre comment les décisions que l’on peut prendre pour son compte, peuvent jouer un rôle clé dans le succès de vos campagnes PPC. Dans ce document, Sharon vous guide tout au long des étapes de la création de campagnes efficaces et offre des conseils utiles sur la manière de prendre de bonnes décisions. Sharon fournit également des exemples concret de ce qu’il faut faire à l’étape de l’organisation d’un compte et ce qu’il faut éviter de faire, comme le type d’annonces qui ne passeront pas l’examen de Yahoo! En bref, si vous êtes familier avec la langue anglaise, n’hésitez pas à imprimer ce guide et à le gardez près de vous, il pourra probablement répondre rapidement à vos question sans avoir à prendre contact avec Yahoo! Le guide : Yahoo! Smart Start (PDF)Source : Yahoo! Search Marketing Blog [...]
19. Yahoo! Search Marketing B&hellip | August 21st, 2008 at 10:23 am

[...] is advice taken from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as [...]
20. Dilip | December 19th, 2008 at 4:37 am

I read the whole book today.

I think it will help those who have just started. Most of the info provided is already known.
21. Free Marketing Guide ebook | January 26th, 2009 at 12:37 pm

Hi: i downloaded the free marketing smart start guide but unfortunately all I see is 2.8mb of blank pages — zero content is viewable.

Using Mac OS X 10.4.11 and Preview for mac. I don’t understand why it cannot be viewed in preview. can you help?

Is windows necessary? Or perhaps adobe reader only. It’s very strange. I am very interested to read it — thank you for your assistance. Great Tips & resources!!!!

thank you!