Ciao, Bella!

Blogster-in-Chief Michael Mattis Movin’ On

Well, it has been one heck of a run. Over the last two years, through the launch of “Panama” and beyond, we have seen some rapid advances at Yahoo! Search Marketing.

Here on the blog I’ve tried to keep you up on all the latest news, enhancements and tips and tricks, while at the same trying to keep you entertained and build a sense of community around your experience as a Yahoo! Search Marketing advertiser.

I hope I’ve succeeded in some small measure.

While the job itself is hardly complete—rest assured there will be many more enhancements coming over the next year, and there is always a lot more to learn—the time has come for me to bow out and let others take center stage.

Of course, the redoubtable Stephanie Bilberry will still be laying down the search marketing law, Roger Park will be reporting back from the front lines, and the mysterious YahooPete and YahooSarah will be weighing in now and then. But look also for new, helpful content from Jeff Sweat, Jeff Hecox, Kastle Waserman, Michael Egan and others.

Me? I’m off to BNET.com, the business arm of C|Net Networks, where I’ll be editing a number of business-related (surprise!) blogs and helping grow an active community around them. The experience I’ve gained here at Yahoo! has been invaluable, and I will continue to work with my friends here at Yahoo! on new features for BNET.com (a RightMedia publisher).

It’s been great being a part of the Yahoo! Search Marketing team and the search advertising community.  Thanks for all your helpful comments and feedback. You’ve been a great community.

Ciao!

—Michael Mattis