Comments on: The Whys and Hows of “Insert Keyword” http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/ The official blog of Yahoo! Search MArketing Sat, 17 May 2008 19:47:50 +0000 http://wordpress.org/?v=2.3.3 By: john http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-290494 john Thu, 06 Mar 2008 19:03:22 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-290494 interesting site man interesting site man

]]> By: Australian Online Advertising News & Information » Blog Archive » The Year in Review http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-190253 Australian Online Advertising News & Information » Blog Archive » The Year in Review Wed, 09 Jan 2008 07:33:24 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-190253 [...] on how to avoid taking the bait when lured by a “phishing” scam, how to use the handy Insert Keyword feature to help you improve your ad quality, showed that proper punctuation really does count, and [...] […] on how to avoid taking the bait when lured by a “phishing” scam, how to use the handy Insert Keyword feature to help you improve your ad quality, showed that proper punctuation really does count, and […]

]]> By: Moss http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-157181 Moss Sat, 22 Dec 2007 22:08:30 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-157181 I have used Yahoo for two years for my small business and I decided to try Google as well, using the same keywords and bids for the most part. After a two hour balloon period, Google removed all my ads for lack of clicks. I then received a call from them asking if I wanted them to design my campaigns, so I said, "Sure." They did, they ran their design trial balloon for about 30 minutes, then pulled every single keyword. This went on once more, and after days of aggravation, I was still at point A, with no ads showing. It was the most frustrating, annoying marketing experience I ever had, so I'm sticking with YAHOO! I have used Yahoo for two years for my small business and I decided to try Google as well, using the same keywords and bids for the most part. After a two hour balloon period, Google removed all my ads for lack of clicks. I then received a call from them asking if I wanted them to design my campaigns, so I said, “Sure.” They did, they ran their design trial balloon for about 30 minutes, then pulled every single keyword. This went on once more, and after days of aggravation, I was still at point A, with no ads showing. It was the most frustrating, annoying marketing experience I ever had, so I’m sticking with YAHOO!

]]> By: Pay Per Click Advertising | Weekly Roundup For December 8th Through 14th 2007 | Apollo SEM http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-143390 Pay Per Click Advertising | Weekly Roundup For December 8th Through 14th 2007 | Apollo SEM Sat, 15 Dec 2007 03:15:06 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-143390 [...] The Whys and Hows of “Insert Keyword” - The synonym for “insert keyword” is “dynamic keyword insertion”…Yahoo!’s way. [...] […] The Whys and Hows of “Insert Keyword” - The synonym for “insert keyword” is “dynamic keyword insertion”…Yahoo!’s way. […]

]]> By: Roscoe http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142869 Roscoe Fri, 14 Dec 2007 18:20:40 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142869 Bug in the system using firefox browser: When at this field using firefox browser: Enter Default Text {Keyword...} The field where you put in the text is always missing. I found that if you hit the tab field though, that the cursor moves into the field. Bug in the system using firefox browser:

When at this field using firefox browser:
Enter Default Text {Keyword…}

The field where you put in the text is always missing. I found that if you hit the tab field though, that the cursor moves into the field.

]]> By: Gary Hartke http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142836 Gary Hartke Fri, 14 Dec 2007 17:53:22 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142836 i have not had a hit onmy web site since i stoped paying for adds on yohoo. I dont mind paying but every once in a while it would be nice to have a search find me. am i being unrealistic? i have not had a hit onmy web site since i stoped paying for adds on yohoo. I dont mind paying but every once in a while it would be nice to have a search find me. am i being unrealistic?

]]> By: Terry http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142825 Terry Fri, 14 Dec 2007 17:37:52 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142825 I HAVE THE EXACT SAME KEYWORDS AT BOTH YAHOO AND GOOGLE. I CAN SAY MOST OF MY CLIENTS ARE FROM GOOGLE. BY THE SAME TOKEN, I GET MANY MORE INPRESSIONS FROM GOGGLE AS WELL. I AM NOT SAYING YAHOO IS A BAD SYSTEM. BOTH SYSTEMS ARE UNIQUELY DIFFERENT. IT IS A FACT THAT MORE PEOPLE USE GOOGLE MORE THAN YAHOO. I PERSONALLY USE YAHOO ALL THE TIME AND IT IS MY HOMEPAGE. I HAVE THE EXACT SAME KEYWORDS AT BOTH YAHOO AND GOOGLE. I CAN SAY MOST OF MY CLIENTS ARE FROM GOOGLE. BY THE SAME TOKEN, I GET MANY MORE INPRESSIONS FROM GOGGLE AS WELL. I AM NOT SAYING YAHOO IS A BAD SYSTEM. BOTH SYSTEMS ARE UNIQUELY DIFFERENT. IT IS A FACT THAT MORE PEOPLE USE GOOGLE MORE THAN YAHOO. I PERSONALLY USE YAHOO ALL THE TIME AND IT IS MY HOMEPAGE.

]]> By: MahCheeze http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142740 MahCheeze Fri, 14 Dec 2007 16:29:08 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-142740 Yahoo needs to do is develop a downloadable application similar to AdWords Editor that would make managing ads in the Yahoo system easier.... especially since you have to put in a destination URL for each keyword - God, that is so F'ing annoying. Yahoo needs to do is develop a downloadable application similar to AdWords Editor that would make managing ads in the Yahoo system easier…. especially since you have to put in a destination URL for each keyword - God, that is so F’ing annoying.

]]> By: Chris http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-141465 Chris Thu, 13 Dec 2007 16:35:27 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-141465 Is it possible to control capitalization of the keywords inserted? Is it possible to control capitalization of the keywords inserted?

]]> By: Como aparecer em primeiro lugar no Yahoo http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-139920 Como aparecer em primeiro lugar no Yahoo Wed, 12 Dec 2007 14:31:58 +0000 http://www.ysmblog.com/blog/2007/12/11/the-whys-and-hows-of-insert-keyword/#comment-139920 I am running a simultaneous campaign on both Google AdWords and Yahoo Search Marketing. I am keeping the keywords, budget, CPC and everything else equal for control purposes. Till now, what I can say about YSM is that (1) it has too many hidden options like this - you could make it clearer for us advertisers and (2) AdWords is getting me more return on impressions and clicks. I am working forward to understand better both systems and check which is more suitable for my clients' needs. I am running a simultaneous campaign on both Google AdWords and Yahoo Search Marketing. I am keeping the keywords, budget, CPC and everything else equal for control purposes.

Till now, what I can say about YSM is that (1) it has too many hidden options like this - you could make it clearer for us advertisers and (2) AdWords is getting me more return on impressions and clicks. I am working forward to understand better both systems and check which is more suitable for my clients’ needs.

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