Fine-Tuning

A Tweak Here, a Tweak There

Remember working on that old car on breezy Saturday Autumn afternoons? A little twist of the screwdriver here, the turn of a knob there and vroom! you had ‘er purring like a kitten.

Well, our engineers aren’t exactly your average shade-tree mechanics, but they do enjoy their work, and feel the same kind of satisfaction when they’ve got that baby hummin’ just right. Recently they’ve been working on ways to help you fine-tune your campaigns and add a little more torque to your account.

Campaign Tune-Up
Kind of like installing a nitro booster, we’ve revved up your account with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns if you’re not running Campaign Optimizer. It automatically analyzes a campaign’s performance history, budget and business objectives, such as cost per click or conversions, and offers suggestions for bids, match types and budgets. You can either accept or reject the suggestions, but fine-tuning your bids could help your campaign run a lot better.

From your Campaign Details page, you’ll see a new link, “Tune-up Campaign.” Clicking the link starts the tuning. You can then set the business measurements that matter to you for tuning your campaign and will be walked through the rest of the process.

Sticky Widget
For our next tweak, we updated the system so that more of your preferences are remembered. As a result, viewing your account the way you want is easier and requires fewer clicks. These “sticky” preferences are also remembered each time your log into your account. This tweak affects the column-sorting on your Campaign Summary and Campaign Detail pages and your Ad Group Detail page.

Start tinkering and let us know what you think!

—Michael Mattis

Posted by Administrator

[ Categories: Announcements ]
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28 Comments Add your own

1. kathy james | November 29th, 2007 at 4:26 pm

The sticky widget thing. What really annoys me is the fact that I’d like to look at the whole month at a snapshot and it defaults back to two weeks every time. I’d like to say it works but I changed it again today and it already snapped back.
2. Adwords Info | Seek and y&hellip | November 29th, 2007 at 6:26 pm

[…] & More Posted By: Zoom Permalink in Adwords Info 30Nov Yahoo Search Marketing has announced two new features to help advertisers run their accounts. The two features […]
3. James M. Watrous | November 29th, 2007 at 10:20 pm

I myself is for anything that improves the system, no matter what kind,if it helps and works.Thank you so much.Jim
4. Gimme.no » Yahoo! S&hellip | November 30th, 2007 at 11:02 am

[…] Tune-Up: Nå kan du få forslag og råd til hvordan kampanjene dine kan bli bedre. Her er hvordan Yahoo! beskriver den nye Capaign Tune-Up funksjonen: Campaign Tune-Up can help you optimize your Sponsored Search […]
5. Don Hoppe Jr. | November 30th, 2007 at 7:23 pm

Still need to make it where separate windows can be opened within the account. It’s like traveling back home every time you go to another store instead of going to them one after another before returning home again.
6. Pay Per Click Advertising&hellip | November 30th, 2007 at 9:18 pm

[…] Fine-Tuning - The new campaign tune-up tool sounds great. We will be putting it to the test soon and we’ll let you know what we think about it. […]
7. GARY GILBERTHORP | December 1st, 2007 at 3:07 am

thanks for everything cant wait to see how everything goes,
8. Donald Masse | December 2nd, 2007 at 11:38 am

I am trying to set up campaigns. I do not know how to edit the information, or if I somehow click a wrong key, I cannot get back to where I was. When I reenter the site it states incomplete, but no way to re-enter and complete the task. HELP!
Don Masse
9. Paul | December 2nd, 2007 at 1:16 pm

States my daily spending limit is OFF?

How do I correct that?
10. Nate | December 2nd, 2007 at 6:50 pm

Maybe you should also fix the glitch that freezes the system when setting bids for ad groups. Only works through certain channels.

you should try to fix the glitch whe\ setting bids for ad groups. It will o
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11. Garry | December 3rd, 2007 at 11:52 am

Dont like it. The tools in the past that gave Yahoo some sort of edge are now gone (keyword popularity tool, so forth) this interface is an attempt to be “Google Like” without any webmaster tools whatsoever. I guess a basic user might like this, but it is not webmaster frindly at all.
12. Susan | December 4th, 2007 at 1:48 pm

Where Yahoo is not “Google-like” is the speed of the interface. Everything is painfully slow. Making simple changes takes many more clicks through many more menus than Google. More than tools that most folks won’t ever use, I would like to see the slowness addressed.
13. K O Hellickson | December 4th, 2007 at 6:50 pm

I need toset my limit to $10 a day instead of off. Thank you.
14. C Wood | December 5th, 2007 at 1:54 am

I agree with those who say Yahoo needs to be more Google like. It takes me days on yahoo to do what I can do on google in a matter of minutes. After these comments I think I’ll not try the new features. I too like control over what I do. I hate this “let me do it ALL for you” trend in everything these days. Personally I like having control or at least the option of it.
15. Erik Cocks | December 14th, 2007 at 9:41 am

This is an excellent small business tool and anyone managing their own accounts will see likely savings. I would also second the comments about making these line item suggestions to approve/dissaprove. I do think the target market for this tool would be likely to let the tool manage however.
16. Kenneth | December 14th, 2007 at 9:46 am

Yahoo made a huge mistake in trying to be “Google like” as far as I am concerned. I used to spend $600 a day. Now, due to my frustration with their complicated system, lack of tools, lack of bid awareness, I am spening about $50 to $90 per day. They are not user friendly at all.
17. Terry | December 14th, 2007 at 10:28 am

IT APPEARS TO BE EVERYTHING IS FINE LIKE IT IS/WAS. THERE IS NO NEED TO BE LIKE GOGGLE.
SOME OF THE OLD “TRICKS” YAHOO HAD WAS GREAT AND DOING A GREAT JOB. I DO WISH WE COULD TURN OUR CAMPAIGNS ON AND OFF WHEN WE WANT TO, AT SPECIFIC TIMES OF THE DAY.

IF YAHOO THINKS THEY ARE GONNA CATCH GOOGLE, I AM AFRAID IT WILL TAKE A LONG LONG TIME.
18. Karl Neff | December 14th, 2007 at 10:49 am

Yakoo keeps sending mailout saying we are great ,good and our stuff is state of the act . No it is not ,not to me . It’s not simple and unless you know what your doing your lost like I am .You say ask for help .. That doesn’t work . I need a real person . So give me a phone number. HEY and it’s not me there are people that have to have things explained in person not a happy customer KARL
19. Michael Dosh | December 14th, 2007 at 11:14 am

When you started you were failrly easy to use. I can’t stand trying to use your service now! I spent hours trying to simple edit my search terms, and in one place found 11 and in another place found 4 and never could simple see them all and delete a few I didn;t want any more. This was a snap on google. why have you made this thing so darn hard? Even at the beginning of the year you wanted us all to re-write all the description?
20. JRo | December 14th, 2007 at 2:17 pm

I agree with many of the comments on this page. I joined your service years ago and liked it very much. Since you changed the service last year it has been nothing but confusing and hard to learn. And I am a computer person! This has cost my business LOTS of money. Like others on this site, I agree that you can never get a straight answer from a human. There are TOO many technicalities - do this and edit this, campaigns for this - analytics for that. THis is NOTHING but confusing. Let us pick our top keywords, bid on them and so be it - the way it was in the beginning - easier. And how GOOGLE has made it easy. This system SERIOUSLY needs to be reevaluated!
21. Scott Warren | December 14th, 2007 at 9:45 pm

I agree with most of you. I started advertising on the internet with Yahoo about two years ago and it took hardly any time too get your adds edited and up and running. Now with the new Yahoo it takes me around three hours to edit all of my adds, by the time that I finish my eyes and head are killing me. Also back when I started with the old Yahoo. I would get a great return on my adds, now I fell like I am just putting money into an account so that the people that do visit Yahoo have something too click on at my expense. Everybody who advertizes online knows that Google is great and very easy to use, BUT if Yahoo would help us save on click charges they would be THE GREATEST. What do I mean? Well search engines, web sites, Microsoft any place you visit online places a cookie on your computer right. Well why cant Yahoo do that for all of it’s advertisers? Yahoo could place a cookie that would last for one day on everyone who visits their search engine so as the customers are shopping around for what ever we are trying to sell and they are searching and clicking between our adds and our competitors adds for the best deal, we would only get charged one time per visitor. Not one visiter giving us 2, 3, 5, 10 click charges.
22. SecuritySaint.com | December 14th, 2007 at 10:20 pm

The new changes are the most in-comprehensive program I’ve ever experienced. What a waste of a good concept.
23. Suzi | December 16th, 2007 at 5:58 pm

It is not detailed enough to find the tune up campion link.
24. Frances | December 17th, 2007 at 11:14 am

I just read EVERYONES comments. Amd hoping someone with authority on decision making at Yahoo will read them and take in the considerations of everyones thoughts and opinions. It was a little comforting to me, that I now realize I am not the only person who dislikes teh “NEW” YAHOO Search Marketing program. I started about 2 months before the “BIG” change at teh beginning of the year. At the very beginning I learned it, understood it and was feeling pretty confident about using it. T H E N…… came the NEW SEARCH MARKETING, I have spent twice as much money to get half as many qualified customers.
SOmething is not right! ANd as far as your NEW TUNE UP program you have emplemented, I don’t see the benefit as being what you said it would be. SOme people have a more diverse or complex web-site that cannot be generalized the way Yahoo is trying to do it.
Seriously!!! If you want to beat Google, you are going to have to find a way to offer more clicks at a better price. People will spenf teh money when they see results.
Google has incorporated so many other ways for a persone to advertise, such as with Bidz.com and Shopzilla, I am not seeing Yahoo busting behind to get their advertisers the most exposure. That is what we need.
~F
25. Mark Collard | December 18th, 2007 at 6:04 pm

I agree. I advertise with both Yahoo and Google, and the latter is by far the most user-friendly. Not only does Google pull many more leads, but it costs me a lot less to do so. The only advantage I see with Yahoo over Google is that owing to G’s strict advertising policy, there are quite a few products that can’t be advertised on their Adwords campaign - thankfully, Yahoo is not so picky.

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26. Australian Online Adverti&hellip | January 9th, 2008 at 10:07 pm

[…] bumper-crop year for updates and enhancements. Over the past 12 months, we’ve allowed you to tune up your campaigns, made your tools more flexible, offered a great many new options, opened new locks in […]
27. Australian Online Adverti&hellip | January 9th, 2008 at 10:07 pm

[…] bumper-crop year for updates and enhancements. Over the past 12 months, we’ve allowed you to tune up your campaigns, made your tools more flexible, offered a great many new options, opened new locks in […]
28. Yahoo! Search Marketing B&hellip | February 1st, 2008 at 11:08 am

[…] Ding! Your campaign tune-up is done. OK, there’s no actual sound, but now when you run our recently announced campaign tune-up in the background, you’ll receive an alert in your dashboard telling you to check it out. Posted […]