November 14th, 2007

Improving Your Ad Copy

An Improved Feature to Help You Write Better Ads

In August we announced a number of enhancements to the system. Several of these involved improving the ad writing process. By far my favorite of these is the improved whatchamacallit, for lack of a better term, that shows you live ads that use your selected keyword(s). By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

Log into your account.
Click the Campaigns tab.
Click on a campaign name.
Click “Create New Ad” or the “edit” button for an existing ad.
Click on any of the keywords.

A pop-up will appear showing up to six relevant ads for that keyword.

You can scroll through your keywords using the “Next Keyword” and “Previous Keyword” buttons. Using this feature can help you differentiate your ads from others’ in the same or similar niches when creating a new ad or editing an existing one.

And, by the way, we have found that advertisers who use more features like this one tend to get better results.

For more on this enhancement, visit the Help Center.

—Michael Mattis

Posted by Administrator

[ Categories: Did You Know?, How To's ]

26 Comments Add your own

1. Alexis Kauffmann | November 15th, 2007 at 7:43 am

That’s a wonderful marketing tool! You guys are playing heavy towards marketing effectiveness even for the low-budgeted one. How much would that cost about 10 years ago, when we had to conduct long market research projects to find out that simple piece of information? It’s amazing to work with marketing these days, more exciting than ever.
2. Administrator | November 15th, 2007 at 12:11 pm

Thanks Alex! We try!

- M2
3. Pay Per Click Advertising&hellip | November 16th, 2007 at 10:19 pm

[...] Improving Your Ad Copy [...]
4. Dennis | November 28th, 2007 at 1:15 pm

Bravo, whom ever is now at the helm of Yahoo! is making huge strides and world class improvements for all parties.
5. Karen Grant | November 28th, 2007 at 1:24 pm

I am very frustrated with Yahoo. It seems so difficult to use. I followed all of the steps above, but did not have a Create New Ad button to click on. So I guess I cannot use the feature??
6. Jim | November 28th, 2007 at 1:28 pm

This sounds like copyright infringement. Of course there are those who say they’re just ‘words’ but the truth is, if someone else’s ad is working – and you encourage that your customers see this work to help write their own ads – what’s stopping them from out-right plagiarism? If someone else’s ad is working – it’s because they took the time to painstakingly write the ad to attract their audience. So sure, rip them off! Copy them! It’s hard to be original. And cheating doesn’t count. Great job Yahoo. Yank the intellectual property right out from under people.
7. francisco | November 28th, 2007 at 1:37 pm

Jim, your remark is valid, however, this is no more that buying your competitor magazines, reading a newspaper, listen to the radio, watching TV or…. entering the term in Yahoo and check the resultant page. Yahoo is making our job easy and I appreciate that.
8. Ross | November 28th, 2007 at 4:36 pm

Yahoo is just adding a feature that is available elsewhere like with Keycompete.com
9. http://www.AdsWebsite.net | November 28th, 2007 at 4:38 pm

Another one is wordtracker.com
10. www.AdsWebsite.net | November 28th, 2007 at 4:41 pm

but wordtracker does not research what other sites are using for their keywords
11. Virginia | November 29th, 2007 at 6:51 am

I’m with Karen. I did exactly what the instructions said, but I don’t get a list of six relevant ads for my keyword. I get a list of my ads running, with no “next keyword”, “previous keyword” thing. For all of Yahoo’s talk about making things easier for people, all it does is confuse the heck out of me when new features are added and tooted, but not available to everyone.
12. Zach | November 29th, 2007 at 11:57 am

There’s a similar tool for Google that the guys from Engine Ready developed, that is available as a free download. Haven’t used it, just read about it. Think its at http://www.engineready.com
13. Travis | November 29th, 2007 at 8:03 pm

Yahoo has good traffic but their system is also difficult to use. I was basically told by yahoo that I was not a gold member and was not entitled to the better tools. Only those that can spend $6000.00 per month are special. It seams to be survival of the fittest (richest).
14. Mike | December 3rd, 2007 at 9:49 am

Great for small search campaigns, however for bigger campaigns with over 500,000 keywords its not that easy do it all online. I don’t understand why you cant create a software similar to the Google Editor!?
15. John Smith | December 3rd, 2007 at 4:06 pm

I want to put yahoo ads on . But for some reason yahoo publisher will not load? It’s a great blog about the best widgets. please let me know how to do this.
Thanks so much,
john
16. John Smith | December 3rd, 2007 at 4:07 pm

Above, “I want to put ads on my blog!”
17. DVD mania | December 14th, 2007 at 11:42 am

To be honest I think its the most important aspect of an advertisement, if your copy is great whats the point if no ones actually clicks on the AD?
18. Yahoo! Search Marketing B&hellip | January 3rd, 2008 at 2:18 pm

[...] Improving Ad Copy [...]
19. Australian Online Adverti&hellip | January 9th, 2008 at 10:08 pm

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20. Australian Online Adverti&hellip | January 9th, 2008 at 10:08 pm

[...] flexible, offered a great many new options, opened new locks in “Panama,” and offered new features to help you write better quality ads, to name just a [...]
21. Howard | March 19th, 2008 at 7:06 pm

Great tool! I’m off to try it right now!
22. Jeff | March 20th, 2008 at 7:56 am

I think that Yahoo has made the creation and management of ads overly complicated. I would like to see them come up with a much more simplified system of creating/managing ads so that I can spend more time taking care of other equally important aspects of our business. Right now I am spending way too much time trying to figure all this stuff out.
23. Link Building Service | March 21st, 2008 at 1:36 am

Really great tips!
Thanks a lot!
I was really impressed once I studied all Yahoo sponsored ads tools! IMHO they are much better than Google onces!
Google has so many different kinds of errors in their system!… agr… I become very nervous and angry when I go to google adwords.
Now I like Yahoo’s much more!
Also Ad Generator and Insert Keyword Automatically tools are just great!

One last thing: I’d recommend to add an option of bulk additions of keywords in that Ad Generator Tool. I’ve got about 100 keyword variations, so now I have to make 100 copy+pastes?…
24. Posiciona | June 8th, 2008 at 3:49 pm

I’ll give it a try
25. Best Car Donation | November 28th, 2008 at 2:49 am

Excellent marketing tool! Thanx
26. Stefhanus Tjong | February 6th, 2010 at 1:52 am

Great tools for making good ad, I have not try this tools yet but it looks like very useful

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