Comments on: Your Quality Index

By: Pat Dietch

Pat Dietch — Mon, 01 Feb 2010 23:42:26 +0000

The quality index is yet another way for pay per click services to get more money from their advertisers. Since google initiated this policy my ad costs have skyrocketed yet my sales have gone down. Now yahoo is jumping on the “let’s rip off the customer” bandwagon. How can a company who knows nothing about my business tell me that my ads lack quality? They have no idea what my customers are looking for.
If I’m not getting as many clicks as the next ad, who’s to say the clicks I’m missing would not have been wasted anyway. My ads are specific to weed out those not looking for what I carry.
Yahoo and google are artificially inflating the price of their advertising to pad their own pockets. I, and many advertisers I know, are getting disgusted with these greedy policies. I have already cut back on much of my advertising because of it.
At a time when so many stores are going out of business, responsible advertising services should be trying to hold costs down. Instead yahoo and google are adding a heavier burden to the small businesses advertising with them. They should be ashamed.

By: Web Guy 303

Web Guy 303 — Wed, 21 Oct 2009 16:12:59 +0000

Yeah I recently just started using Yahoo and I’m kinda mystified by how it works, but it seems kinda similar to Adwords now, more so than it did a couple years ago when I took my first glance at it. Seems like the Quality scoring is similar to Adwords now, but I’m still trying to figure out what factors are really affecting my bid costs. I’m hoping that it just takes a little patience. I’m trying to increase my CTR by dropping low CTR keywords to see how that affects my score and bid costs at the moment.

By: Search Marketing Blog

Search Marketing Blog — Tue, 11 Dec 2007 19:31:58 +0000

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Fri, 07 Dec 2007 06:33:36 +0000

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Sat, 01 Dec 2007 17:37:17 +0000

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Sat, 01 Dec 2007 17:35:28 +0000

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By: joe

joe — Sat, 01 Dec 2007 02:18:35 +0000

I wish Yahoo would go back to the old way of bidding, it was very easy to understand, either you had the mney or you did not. I am sure Yahoo would make more money, and better for my stock. I seen people bid 15.00 for a keyword… just an idea!

By: Matt Ellsworth

Matt Ellsworth — Thu, 29 Nov 2007 21:01:08 +0000

great – thanks for the heads up. I will definately check into making sure this is maxed out.

By: Jerry

Jerry — Thu, 29 Nov 2007 18:05:25 +0000

Yahoo has become a wild card. There seems to be no reason in ad placement vs quality vs bids. Our overall ranking has dropped since Yahoo purchased Overture yet our spending has increased and our quality rankings are generally 3-5 on our important keywords.
We had them “optimize” for us when they offered but the results we got back really did look like something done by monkeys on a keyboard. Totally random however our ranking did improve, just not for any valid reason.

By: amrs

amrs — Thu, 29 Nov 2007 05:27:23 +0000

I did a campaign with them and most of my clicks went to bogus ads related search engines. Kind of those search engines which only display relative adds from yahoo. something like meanwhile.com. yahoo should block or ban this kind of websites.