Comments on: Your Quality Index

By: Search Marketing Blog

Search Marketing Blog — Tue, 11 Dec 2007 19:31:58 +0000

[…]Yahoo! is starting to add the type of usability to their advertising platform that many of us have been demanding since the release of Panama![…]

By: Yahoo Getting Smarter with Search Marketing : : Data Mining, Analytics and Machine Learning

Fri, 07 Dec 2007 06:33:36 +0000

[…] targeting efforts and keywords (including NEGATIVE keywords). You can read the entire post here: Your Quality Index Leave a […]

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Sat, 01 Dec 2007 17:37:17 +0000

[…] guide for quality index at Yahoo! Search Marketing and how to improve it. The article come from YSM blog. It reveals you a quick guideline for better understanding of how to get higher ranking on Yahoo […]

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Sat, 01 Dec 2007 17:35:28 +0000

[…] guide for quality index at Yahoo! Search Marketing and how to improve it. The article come from YSM blog. . It reveals you a quick guideline for better understanding of how to get higher ranking on Yahoo […]

By: joe

joe — Sat, 01 Dec 2007 02:18:35 +0000

I wish Yahoo would go back to the old way of bidding, it was very easy to understand, either you had the mney or you did not. I am sure Yahoo would make more money, and better for my stock. I seen people bid 15.00 for a keyword… just an idea!

By: Matt Ellsworth

Matt Ellsworth — Thu, 29 Nov 2007 21:01:08 +0000

great - thanks for the heads up. I will definately check into making sure this is maxed out.

By: Jerry

Jerry — Thu, 29 Nov 2007 18:05:25 +0000

Yahoo has become a wild card. There seems to be no reason in ad placement vs quality vs bids. Our overall ranking has dropped since Yahoo purchased Overture yet our spending has increased and our quality rankings are generally 3-5 on our important keywords.
We had them “optimize” for us when they offered but the results we got back really did look like something done by monkeys on a keyboard. Totally random however our ranking did improve, just not for any valid reason.

By: amrs

amrs — Thu, 29 Nov 2007 05:27:23 +0000

I did a campaign with them and most of my clicks went to bogus ads related search engines. Kind of those search engines which only display relative adds from yahoo. something like meanwhile.com. yahoo should block or ban this kind of websites.

By: james

james — Thu, 29 Nov 2007 01:30:25 +0000

I like the new ad system, it much easier to test ads. I like the new improvements. You still need to work on your search algo please. Someone needs to compete with google

By: Ted Feely

Ted Feely — Wed, 28 Nov 2007 23:22:55 +0000

Sorry, but I must agree with the generally negative comments by Dave and Mel. Since Yahoo purchased Overture, paid search has gradually become worse. Mechanisms for trying to induce higher and higher bids has left me indifferent to Yahoo. Problems I’ve brought to Yahoo’s attention bring promises of solution, then I hear nothing and see no improvements. It’s sad since better competition with Google would help (almost) everyone. Ted