Can’t See Your Ad?

Quick Fix Tips

We get a number of calls each week from advertisers having trouble finding their newly created ads on Yahoo.com. More often than not, this can be chalked up to one minor issue or another. Here’s a list of some of the most common issues and how to fix them:

1. Your billing info may be incorrect
If you’ve just signed up with us, it’s possible that your ads are not showing because you haven’t given us all your billing information, or your billing information is incorrect. We won’t activate your account until we’ve got all the correct deets. It’s a good idea to go back and double check.

2. There may be editorial issues
Your ad may be in the queue awaiting review, or it may have editorial issues. Your ads, like everyone’s, need to comply with our editorial guidelines. To check your ad’s editorial status, log in to your account, go to the Campaigns tab and click “Editorial Status.” There, you’ll be able to see any pending issues.

3. Your ad may not be on the first page
Your ad’s ranking may not high enough for it to be displayed on the first page of search results. But it may appear on a subsequent search results page. Click the “Next” link at the bottom of the search results page and check to see if your ad appears on subsequent pages.

If you want your ad to be displayed higher in Sponsored Search results, work to improve your ad’s quality, increase your bid, or do a little of both. You can monitor your ads’ performance on the Ad Group Details page. To find out more about ad quality and how to improve it, see our previous posts, here and here, and consult the Help Center.

4. You may have reached your campaign Daily Spending Limit
When you set up a campaign, you set a Daily Spending Limit for it. If your Daily Spending Limit is too low, it may slow or stop your ads from being displayed for that day. In this case, consider changing your daily spending limit to meet the recommended amount.

To view your campaign Daily Spending Limit, go to the specific campaign under the Campaigns tab. Your Daily Spending Limit appears in the “Campaign Performance” box. To view the recommended Daily Spending Limit, click the “Change” button and hit “Display Estimates.” The page will refresh and the recommended Daily Spending Limit estimate will appear in the “Set Campaign and Schedule” box. You can change your limit from there.

Note that you can change your Daily Spending Limit at any time: You can increase it during times that you think may garner the most traffic, and decrease it at times when you think you might have less traffic.

For more on these and other ad display issues, take a look at our FAQs. And don’t hesitate to call our Customer Solutions team at: (866) YAHOO-SM (866-924-6676) if you encounter any persistent issues.

—Michael Mattis