Updates Great and Small

More Customizable, Easier to Navigate

Fast on the heels of our last release, today we announce several new features and enhancements, many based on your requests.

Custom Reports and Scheduling
One popular request from our advertisers is the ability to customize and schedule reports. Well, voila! Starting today, you’ll be able to customize your reports based on date range, filter criteria and data columns. You can also choose to have your reports emailed to you at intervals that you specify: daily, weekly or monthly. In addition, you can choose the format in which you’d like to receive them, including XML, TSV or CSV for Excel.

Going Lateral
Another request from our advertisers is the ability to move laterally from one detail page to another without having to backtrack to a summary page. Now, you’ll notice, we’ve added “Previous” and “Next” buttons to your campaign, ad group and keyword pages to help make it easier to navigate around your account. You will also see the relative location of the particular campaign, ad group or keyword page you’re on in at any given time in relation to the others: for example: “3 of 23 Ad Groups.” You can also navigate this way through search results.

This navigation aid also lets you move more easily among campaigns, ad groups and keywords that are in the top performers or watched lists in your account.

The Today Show
In the calendar widget that appears in the upper right of the page under your Campaigns and Reports tabs, you can now select “Today,” from the “Custom Date Range” drop-down menu. Your default setting will still be the previous two weeks unless you select a custom date range. Whatever range you choose will then become your new default.

A Little Help from Your Friends
We’re always bugging you to make sure your ads meet our editorial guidelines. Now we’re providing easier access to our guidelines from those places in the interface where it is most relevant: the Create Your Ad, Choose Keywords and Editorial Status pages.

Keep the feedback coming, folks. It really helps us improve the system.

—Michael Mattis

Posted by Administrator

[ Categories: Announcements, Updates & Enhancements ]
Bookmark with del.icio.us Send Blog via 360°

27 Comments Add your own

1. Daniel Jordan | October 8th, 2007 at 11:52 am

After the changes made last weekend I can no longer download all my campaigns. I have tried with both Internet Explorer and Firefox. I believe this is due to the size of the campaigns as well as the changes made over the weekend. I get an “Internet Explorer cannot display the webpage” message when I try to download the whole account. I can download small campaigns, but not all the campaigns together. Downloading all campaigns and making adjustments in excel is very important to me in managing my accounts so it’s very important to me that we find a way around this. Thanks,
Dan Jordan on behalf of Tess Waterbury
2. TERESITA MORA ARRIAGA | October 8th, 2007 at 12:44 pm

Will yahoo inform us thrue our email once the SITE INCLUSION it goes live??

*******************************************

Site Exclusion
If you’d prefer for your ad not to show on a certain site in yahoo content network, you can add that site to be excluded. This will prevent your ad from appearing on that site.
3. TERESITA MORA ARRIAGA | October 8th, 2007 at 12:46 pm

i ment SITE EXCLUSION
4. www.Administrator | October 8th, 2007 at 1:45 pm

Teresita,

Yes, you will be notified in various ways, including via email, when Blocked Domains goes live. Stay tuned.

Cheers,

- M2
5. Rose Brophy | October 8th, 2007 at 6:34 pm

How come you turned my account off? at 5am? What is going on???
6. Vick | October 9th, 2007 at 5:39 am

Hi, is there any such tool for analyzing reports more deeply. We are unable to find the search queries user actually used in the search so that we can use that particular keyword.
7. Yahoo Advertiser | October 9th, 2007 at 5:42 am

Why are you guys moving so slow?? Blocked domains is a necessity that should have been implemented years ago like Google. There is a mistrust on the part of your customers to increase their ad budget because we don’t know where the clicks are coming from. You don’t even provide any management reports to indicate what website the clicks come from or give restriction on advertising only on the Yahoo search engine. Being a long time Yahoo advertiser, the new platform is a major disappointment.

A product becomes faulted when the competition does a much better job.
8. Kevin Lawlor | October 9th, 2007 at 5:47 am

I just wanted to say the way overture was set up was great! The new Yahoo I have seen less traffic and less sales. I am spending less on advertising because of this! You took something so simple and made it more confusing. Google is real simple to use and get reports! I feel if you made it like Overture for advertisers it would be better for both of us!
9. : Yahoo! Update Shows Hig&hellip | October 9th, 2007 at 5:55 am

[…] Yahoo! Search Marketing Blog » Updates Great and Small […]
10. Оптимизация ч&hellip | October 9th, 2007 at 6:49 am

[…] он не получил. Все дело в том, что Yahoo в данный момент апгрейдит некоторые компоненты своей системы, этим и вызваны […]
11. Pilgrim’s Picks for&hellip | October 9th, 2007 at 7:27 am

[…] Search Marketing adds new features including custom reports and scheduling […]
12. Vernon R. Daly | October 9th, 2007 at 7:30 am

I have used Yahoo for years, and would like to continue doing so,but I seem to be experiencing many challenges that need your immediate attention and correction.
1.I have to turn off your “Tracking URLs”.
My Ads were showing on Yahoo first page. When clicked, an error message occurred and blocked access to my website for all clicks. Several requests for a solution provided only more click cost, and no conversions. With the Tracking URLs disabled, some conversions began to appear, as clicked Ads went straight to the appropriate pages of my website. Please address my request for appropriate reimbursement for click charges incurred due to Tracking URLs defects.
QUESTION:Is my business now at a disadvantage without Tracking URLs?.
2. My Ads are no longer showing. Why?
For the last several days, none of my keywords placed in Yahoo search system triggers any of my ads. Is this related to disabling your Tracking URLs? Could you please help us so we can advance our business profitably?
13. Yahoo plugs away with Sea&hellip | October 9th, 2007 at 7:36 am

[…] Via Y!SM blog […]
14. danielle | October 9th, 2007 at 11:17 am

some more feedback for your team:
- i was at the san diego advertiser workshop so i was expecting these updates. however, my clicks fell off the map this week while my impressions apparently increased ten-fold…? (for search, not content)
- i’m having difficulties even viewing all my keywords on the one page, and also updating bid amounts within the system.
- glad to see the previous/next buttons were finally implemented!
- and could it be you guys have finally fixed that pesky back button issue?! sorry, had to lay that down on paul a. at the workshop
- one last mention, i have an issue with the breadcrumbs…why isn’t there an active campaigns (not campaign) link from the breadcrumbs?

anyway looking forward to more changes. thanks
15. danielle | October 9th, 2007 at 11:27 am

michael, pls disregard the issue of impressions. thanks!
16. David Joel | October 9th, 2007 at 7:32 pm

Here is a thread I had with yahoo customer service– I asked for a ‘list’ of partners so I can block them and I was told there is no ‘list” but ……(see below)

On Oct 9, 2007, at 5:38 PM, Yahoo! Search Marketing wrote:
“you can examine your web logs to see which of our partner sites you have received clicks from, and do not want to appear on in the future. We apologize if this is an inconvenience for you”.
——————————–
My comments:
wow– at least I know how to do that— I bet lots of your advertisers don’t– plus I get hundreds and hundreds of clik thrus a day from many sources– How am I supposed to know who is a partner of yours? And even if you have a system which helps me find that out how long will it take me to figure it out for each and every clik thru
in my log I might suspect is a yahoo partner (potentially 100s a day!!!!)??

ALSO– I must pay for the clik through BEFORE it will appear in my log– then I need to analyze each partner’s web site and business to decide if a click thru in the future would be worth it? Come on!– this is an impossible task and forces me to pay for a clik through and THEN decide I really didn’t want it and don’t want anymore in the future.

Questions:
1. Will you credit me for click thrus from partners I analyze that I don’t want and then block– in other words in order to discover a partner I may not want I will need to pay for a clik thru FIRST– that is not fair- I can block such a partner in the future (assuming I notice the clik thru)–

BUT PAYING FOR A CLIK THRU from a partner TO DISCOVER I DON’T WANT A CLIK THRU from them IS A …. RIP OFF!

2. Will you allow me to simply blanket block ALL partners– otherwise your system is completely impossible– I would have to spend all my time every day analysing my statistics and figuring out who is a yahoo partner– an absurd burden for your customers.
17. Yahoo PPC user | October 10th, 2007 at 12:03 am

Could you please add a timing control like google ads, for exemple I can start my campain at 6 p.m up to 12 p.m.
18. New Yahoo Search Marketin&hellip | October 10th, 2007 at 12:19 am

[…] Following last week’s announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM. […]
19. Yahoo Advertiser | October 10th, 2007 at 5:48 am

How absurb is it for Yahoo Customer reps to ask its own customers to check their own server logs for origin of clicks and initiate the block after Yahoo has charged us already?

Not providing a block list or limitation on advertising only on Yahoo search engine gives me an impression that majority of clicks come from “questionable” ad partners and by providing these “conveniences” to its own customers will result in a huge plunge in advertising revenue for Yahoo. Lets face it, all this time, it is like pulling teeth with Yahoo. You guys have dragged your feet but don’t you realize customers have other options. A far better option in Google.

Please get your act together before its too late!

Frustrated Yahoo Advertiser
20. Isabel Fernandez | October 10th, 2007 at 7:24 am

Regarding unwanted clicks received through Yahoo partner sites, I think I have found a way through my website stats to spot Yahoo partners. The keywords that receive clicks from Yahoo show the link that I set up with a YH code, the clicks I receive from partner sites come with a OV code that I never set up.
I hope it helps you spot sites that send you unwanted traffic.
21. The Dog Clothing & Dog Costume Company | October 10th, 2007 at 12:03 pm

These are very good improvements. Personally I especially like the “Custom Reports and Scheduling”. Thanks guy and keep up the good work!
22. Rick | October 10th, 2007 at 1:58 pm

Instead of saying ‘coming soon’ regarding the control of where clicks are coming from why doesn’t Yahoo! use discretion and wait until the product is ready. After all this should have always been allowed. It seems as if Yahoo! is always purporting a we don’t care if you use us or don’t philosophy. It just seems rather audacious to state that you are fixing something that never should have been broken in the first place. And I agree, why should we as advertisers have to prove click fraud through our weblogs when your information substantiates all claims? How many times has someone ‘looked the other way’ when noticing fraudulent traffic? It’s great your fixing it, but please lose some of the arrogance that comes along with your announcement. Many marketers share the same opinion. You have a valuable product, but the way the company has sluffed off on the responsibilites it owes its advertisers has been disgraceful at best.
23. jeff | October 11th, 2007 at 4:41 am

adwords editor

Make it yesterday

Thx

Jeff
24. Dave | October 11th, 2007 at 2:09 pm

The “Next” and “Previous” buttons are a big improvement, but Jeff has it right. Adwords Editor blows this browser-control out of the water. Next and Previous help with small campaigns, but what about when you have thousands to look up?

If you don’t want to create a program that we can download and use, why not put a Windows-Explorer-type list of Ad Groups and Keywords down the side of the page so we can click through our keywords quickly. Anything that helps speed up the process of sorting through thousands of keywords would help.
25. HELM, WHM/cPanel, Windows&hellip | October 11th, 2007 at 6:02 pm

[…] Yahoo Search Marketing Blog announced that they have made several updates to their advertisers console. The changes include more custom […]
26. This Week In SEO - 10/12/&hellip | October 12th, 2007 at 7:03 pm

[…] Updates Great and Small […]
27. Eating Around | October 13th, 2007 at 2:13 am

Could you please add import adgroups or campaign to my account?
This will save much time.

Thanks
YSM Advertizer