Yahoo.com and Beyond

Yahoo! Search Marketing includes a Whole Network of Sites

As you probably already know, Yahoo! Search Marketing’s advertising reach goes beyond just Yahoo! Search and other Yahoo! sites.

Yahoo! Search Marketing is, to a large extent, an ad distribution network. That means that when you become a Yahoo! Search Marketing advertiser, your ads can appear on Yahoo.com—the world’s most visited website—and they may also appear on other sites in our ad network, like MTV.com, iVillage.com and eBay.com, as well as on other popular content and information sites. For a longer list and more details, please visit this page in our Products and Services section.

Being part of an ad distribution network, and not just advertising on a single site, can help you reach a wider audience, create better brand awareness, get more customers and increase your sales.

—The Team

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6 Comments Add your own

1. Ramatper.Com » Yaho&hellip | September 28th, 2007 at 10:34 am

[…] wrote an interesting post today on Yahoo.com and BeyondHere’s a quick […]
2. Yahoo! Search Marketing B&hellip | October 1st, 2007 at 11:19 am

[…] Search Marketing Home Blog Home Archives About the Blog « Yahoo.com and Beyond October 1st, […]
3. Doug | October 11th, 2007 at 2:22 pm

The idea of blocking which search engines the ads show on makes me think of one better. Can we choose which urls we don’t want our ads to show on? A lot of competitors click on our ads during their slow time and rack up dollars. If we could list our competitors as blocked it would save everyone a lot of money.
4. ed flow | October 11th, 2007 at 6:48 pm

great ideal, the option of blocling off some repeating urls.
5. Monogram Cake Toppers | December 27th, 2007 at 3:07 am

Yahoo, please allow us to run our ads ONLY on Yahoo.com. The invalid clicks for these “search partners” is appalling (some of the domains I have excluded, and they still show up. Not very effective domain blocking Yahoo). Google AdWords offers this “search page only” feature, and advertisers use it. This is why advertisers trust Google more, and probably why Google is making tons of money, while Yahoo’s advertising revenue is suffering. PLEASE LISTEN to your paying customers, they are trying to tell you want they want.
6. Nuphedrine | March 23rd, 2008 at 8:56 pm

yes, i agree it would be nice to turn off the yahoo search network completely … we keep blocking sites but there are always new ones coming up and require us to keep adding them.

I think turning it off completely would be a great option to have