Lessons in Yahoo! Search Marketing

New, Free Webinar Series Helps You Get a Handle on Your Campaigns

Starting Tuesday, September 11, we will offer a new, free webinar series for Yahoo! Search Marketers. This hands-on, three-part series will cover the ins and outs of Yahoo! Search Marketing, from beginning to advanced:

Key Terms, Account Interface Overview and Structure

•  How Sponsored Search works
• Account structure and elements at each level
• A high-level review of each main section of the account interface
• Webinar dates/times: 9/18/07 at 1:00 p.m. and 10/9/07 at 11:00 a.m. (all times Pacific)

Creating a New Campaign

• Adding keywords using the keyword selector tool
• Creating two ads to test performance
• Geo-targeting and match types
• Webinar dates/times: 9/11/07 at 11:00 a.m., 9/25/07 at 1:00 p.m. and 10/16/07 at 11:00 a.m. (all times Pacific)

Keyword Tips and Best Practices

• How adding keywords can lead to an increase in traffic and an overall improvement in your account’s effectiveness
• Ensuring keywords are related to your content, theme and purpose of your web site
• Using match types and excluded words
• Webinar dates/times: 9/13/07 at 11:00 a.m., 10/2/07 at 1:00 p.m. and 10/23/07 at 11:00 a.m. (all times Pacific)

Quality Index Score

• Finding your quality index score
• Understanding the factors that influence it
• Best practices for improving it
• Webinar dates/times: 9/17/2007 at 11:00 a.m., 10/11/2007 at 1:00 p.m. (all times Pacific)

Bidding and Forecasting

• Determining your estimated rank in search results
• How to bid at the single and multiple keyword levels
• Understanding forecasting tools such as monthly estimates, etc.
• Webinar dates/times: 9/27/2007 at 11:00 a.m., 10/18/2007 at1:00 p.m. (all times Pacific)

Ad Testing

• Understand the benefits and get tips for using ad testing,
• How to activate ad testing
• Best practices for creating ads to test

Attendance at these webinars is limited, so you’ll want to register ASAP. To register for a specific webinar, click here.

First-time registrants will need to create a password of between 4 and 32 characters. Please write down your password—you will need it to access the webinar.

—The Team