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September 8th, 2007
Lessons in Yahoo! Search Marketing
New, Free Webinar Series Helps You Get a Handle on Your Campaigns
Starting Tuesday, September 11, we will offer a new, free webinar series for Yahoo! Search Marketers. This hands-on, three-part series will cover the ins and outs of Yahoo! Search Marketing, from beginning to advanced:
Key Terms, Account Interface Overview and Structure
- How Sponsored Search works
- Account structure and elements at each level
- A high-level review of each main section of the account interface
- Webinar dates/times: 9/18/07 at 1:00 p.m. and 10/9/07 at 11:00 a.m. (all times Pacific)
Creating a New Campaign
- Adding keywords using the keyword selector tool
- Creating two ads to test performance
- Geo-targeting and match types
- Webinar dates/times: 9/11/07 at 11:00 a.m., 9/25/07 at 1:00 p.m. and 10/16/07 at 11:00 a.m. (all times Pacific)
Keyword Tips and Best Practices
- How adding keywords can lead to an increase in traffic and an overall improvement in your account’s effectiveness
- Ensuring keywords are related to your content, theme and purpose of your web site
- Using match types and excluded words
- Webinar dates/times: 9/13/07 at 11:00 a.m., 10/2/07 at 1:00 p.m. and 10/23/07 at 11:00 a.m. (all times Pacific)
Quality Index Score
- Finding your quality index score
- Understanding the factors that influence it
- Best practices for improving it
- Webinar dates/times: 9/17/2007 at 11:00 a.m., 10/11/2007 at 1:00 p.m. (all times Pacific)
Bidding and Forecasting
- Determining your estimated rank in search results
- How to bid at the single and multiple keyword levels
- Understanding forecasting tools such as monthly estimates, etc.
- Webinar dates/times: 9/27/2007 at 11:00 a.m., 10/18/2007 at1:00 p.m. (all times Pacific)
Ad Testing
- Understand the benefits and get tips for using ad testing,
- How to activate ad testing
- Best practices for creating ads to test
Attendance at these webinars is limited, so you’ll want to register ASAP. To register for a specific webinar, click here.
First-time registrants will need to create a password of between 4 and 32 characters. Please write down your password—you will need it to access the webinar.
—The Team
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2 Comments Add your own
1. Yahoo! Search Marketing B&hellip | October 7th, 2007 at 11:09 am
[…] to popular demand, we’ve added several new dates to our free instructional webinar series for new and experienced advertisers, which goes through November […]
2. Eric C. Nye | October 12th, 2007 at 3:02 pm
Webinar’s at 8:00 am Eastern Time? Hey I have to drop off kids at school!
As hard as this has turned out to be, I don’t think I am going to do it again.
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