A Direct Response to Feeling “Blue”

Yahoo! to Acquire BlueLithium

Fine. We admit it. Yahoo! is out to be the largest and most effective online ad network in the world. 

To further us along in our quest, we recently finalized our acquisition of Right Media, one of the fastest growing display ad networks and clearing houses for publisher ad inventory.

That’s great, but there’s still work to do. Alongside display advertising, “performance marketing” is one of the fastest growing fields online. Performance marketing, sometimes called “direct response,” drives specific transactions, such as getting a certain lead or the sale of an individual product or service.

BlueLithium will bring Yahoo! a ton of expertise in performance marketing and targeting, as well as valuable new audiences. We’ll be able to drive performance-based campaigns both on the Yahoo! network and off.

Eventually, this will mean Yahoo! will become a one stop shop for all advertiser marketing needs. For more on BlueLithium, see Todd Teresi’s post on Yodel Anecdotal.    

—The Team