August 30th, 2007

Enhanced Tools and New Options

Write Ads Right(er)

Let’s admit it: Writing has gotten a whole lot easier in the last couple of millennia or so. I mean, would you write at all if you had to scratch out marks on a clay tablet with a wooden stylus? Fill your quill with ink from an ink pot every two lines? Or type so that every single letter is indelibly imprinted on each page, forcing you to correct using (gasp!) White Out?

I don’t know about you, but before computers, I may have had the urge to write, but rarely had I the fortitude. (Okay, so I’m not William Faulkner. So sue me.)

Thankfully, technology continues to take the drudgery out of writing, even out of writing ads for your Yahoo! Search Marketing campaigns. You can now create, edit, copy, delete and view all saved ads (up to 20) for an ad group in one place. More importantly, you can view the performance of your ads against one another with one click.

Still getting writer’s block? A recently released feature lets you view examples of ads by other advertisers using selected keywords, which we’ve enhanced for better usability. There’s also a handy best practices cheat sheet, right in the interface.

You’ll also notice that once you create a new ad you’ll be prompted to create another one. Creating a second (or third or forth) ad activates ad testing, which lets you compare how ads in a specific ad group are performing against one another in order to help you improve your quality index score. To learn more about ad testing and ad optimization, refer to our previous post.

Quality Medicine
Feeling irritable? Anxious? Down? It could be that your Sponsored Search account is suffering from a low quality index score. Fortunately, there’s help. We’ve enhanced the system to let you know when your quality index score is down. Every 30 days we’ll check your quality index temperature and, if it’s low, we’ll send you a notice via email.

You’ll also be able to check to see if you have ads with low quality index scores under the Account Summary tab at any time.

Clicking on the number of ads with low quality index scores takes you to the new “low quality index ads alert” page, where you can view those ads by account, campaign and ad group. You can also access suggestions for improving your ad quality. For more on this feature, visit the Help section.

Custom Report Recall
Riiiiing! Hello? It’s your new custom report view that’s calling. You now have the ability to save and recall up to 45 customized report views per account user for later reuse. Simply create a custom report view, save the configuration and your report will be saved in a drop-down menu so you can access it in the future. Want to see a specific report view each time you select a certain report type? Along with being able to “redial” a specific report, you can set a default report view to display each time you select the report type.

—Michael Mattis

Posted by Administrator

[ Categories: Updates & Enhancements ]

96 Comments Add your own

1. » Yahoo Adds New Fe&hellip | August 30th, 2007 at 11:57 pm

[...] Yahoo announced new features for its paid search product and its interface, Panama, according to the Yahoo blog. [...]
2. sem4u | August 31st, 2007 at 1:19 am

Some nice new features there but what advertisers are really crying out for is site exclusion. When can we expect this to be implemented.
3. Yahoo Gives Panama Some N&hellip | August 31st, 2007 at 1:20 am

[...] submit_url = “http://www.searchenginejournal.com/yahoo-gives-panama-some-new-features/5570/”; The Yahoo Search Marketing blog announces today new features of its Search Marketing Campaign tool, Panama. The new features give [...]
4. : Yahoo Adds New Features&hellip | August 31st, 2007 at 9:27 am

[...] Yahoo! Search Marketing Blog » Enhanced Tools and New Options [...]
5. Yahoo! & Google Annou&hellip | August 31st, 2007 at 10:18 am

[...] easier with their newly designed interfaces. Ok… maybe that’s a bit dramatic. But both Yahoo! and Google have announced changes to their competing search marketing [...]
6. Linky Goodness, August 31&hellip | August 31st, 2007 at 12:51 pm

[...] PPC adds Enhanced Tools and New Options for improving your quality score and writing better [...]
7. » Yahoo! Search Mar&hellip | August 31st, 2007 at 3:44 pm

[...] Yahoo! Search Marketing Blog earlier today announced that it has made some changes to the Yahoo! Panama PPC model. I think some [...]
8. This Week In SEO - 8/31/0&hellip | August 31st, 2007 at 7:35 pm

[...] Enhanced Tools and New Options [...]
9. Patrick | September 1st, 2007 at 3:03 am

It is interesting to see that Yahoo is now exerting more efforts to improve the search engine marketing product. It is a very positive and necessary move. Keep the good work!
10. e-interactive/blog »&hellip | September 2nd, 2007 at 8:37 pm

[...] Leer resto de la noticia en Yahoo blog [...]
11. The Dog Clothing Company | September 4th, 2007 at 8:15 am

Very good improvement. Keep up the good work!
12. Nuevas herramientas y opc&hellip | September 5th, 2007 at 2:37 am

[...] han añadido nuevas opciones y herramientas al programa Yahoo! Search Marketing. Ahora los editores podrán crear, editar, copiar, eliminar y ver todos los anuncios guardados [...]
13. Noves eines i opcions en &hellip | September 5th, 2007 at 11:46 am

[...] afegit noves opcions i eines al programa Yahoo! Search Marketing. Ara els editors podran crear, editar, copiar, eliminar i veure tots els anuncis guardats (més de [...]
14. Frustrated.... | September 5th, 2007 at 2:40 pm

Did you think it was more necessary to help me build ads from three sentences (that I have to come up with), than to get publisher blocking going? Did you think it was more important to send me an e-mail when my quality is too low, than to give me an actual quality number on the ads so that when I am testing three ads I can tell which one of them is really the best since all three have three bars? Did I need to see my competitors ads in the interface since I can search for them myself easily, when we can’t even get Analytics to separate out truly non-refered traffic in the Non-Refered category of the referer report (they insist there is “masked” traffic they can’t pull out)? I DON’T CARE about these nicey nicey updates. Show me one with some REAL teeth. Get me the correct stats so I can optimize my account. Get me a more specific quality rating (5 bars doesn’t cut it with thousands of advertisers). Make the Ad testing feature quit deleting ads after less than 72 hours of testing. Do anything, that really helps..
15. Olin H. Covington | September 6th, 2007 at 5:49 am

It took Michael Mattis 7 paragraphs before he began communicating the important “Enhanced Tools and New Options”. Michael needs to remove the (his) commercial message and say what is the succinct point that NEEDS to communicate about.
16. Yahoo! Search Marketing B&hellip | September 7th, 2007 at 10:57 am

[...] addition to the myriad enhancements announced last week, your account now includes PayPal as a secure, flexible online payment option. You can now pay your [...]
17. Yahoo Pamana Ad Testing I&hellip | September 8th, 2007 at 12:44 pm

[...] been allowing the rotation of 20 unique ads per adgroup. One of the recent improvements regarding ad testing is the ability for advertisers to create as many as 20 different ads on one screen of the Panama [...]
18. patti | September 10th, 2007 at 5:05 pm

I have yet to figure out how I can see the current day’s performance, how many clicks I have had, how close I am to my spending limit for the day. Any help on this would be wonderful. (the info from the previous day is useless for figuring what to do for the present)
19. Nouveaux outils et option&hellip | September 28th, 2007 at 6:32 am

[...] a ajouté de nouvelles options et des outils au programme Yahoo! Search Marketing. Maintenant les éditeurs pourront créer, éditer, copier, éliminer et voir toutes les annonces [...]
20. Yahoo! Search Marketing B&hellip | October 8th, 2007 at 9:41 am

[...] on the heels of our last release, today we announce several new features and enhancements, many based on your [...]
21. Yahoo! Search Marketing B&hellip | November 14th, 2007 at 11:12 am

[...] addition to the myriad enhancements announced last week, your account now includes PayPal as a secure, flexible online payment option. You can now pay your [...]
22. Yahoo! Search Marketing B&hellip | November 14th, 2007 at 11:16 am

[...] addition to the myriad enhancements announced last week, your account now includes PayPal as a secure, flexible online payment option. You can now pay your [...]
23. Yahoo! Search Marketing B&hellip | November 14th, 2007 at 12:16 pm

[...] August we announced a number of enhancements to the system. Several of these involved improving the ad writing process. By far my favorite of [...]
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25. Yahoo! Search Marketing B&hellip | December 26th, 2007 at 1:15 pm

[...] you to tune up your campaigns, made your tools more flexible, offered a great many new options, opened new locks in “Panama,” and offered new features to help you write better quality ads, to name [...]
26. Australian Online Adverti&hellip | January 9th, 2008 at 12:34 am

[...] you to tune up your campaigns, made your tools more flexible, offered a great many new options, opened new locks in “Panama,” and offered new features to help you write better quality ads, to name [...]
27. Event Marketing | February 28th, 2008 at 2:14 am

Great tool for advertisement!

-Jan
28. Business Financing Guru | March 1st, 2008 at 7:19 pm

The ad writing tool is helpful but still often runs painfully slow. Anyone know of any small business tools to help with ads? Something that suggests copy/keywords, etc?
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