Do you know the way to San Jose? We do!

Yahoo! at SES, San Jose 2007

Apologies to Mr. Burt Bacharach for borrowing his famous song for this blog article title—I couldn’t resist.

Even if you do know the way to San Jose but need a more detailed map for the state of search engine marketing, maybe Yahoo! Search Marketing can help plan your journey with news, tips and best practices.

If you’re reading this blog and are planning to be in San Jose next week, I’ll bet a pretty search marketing dollar that you’re going to attend the Search Engine Strategies San Jose conference, which is to be held Monday, August 20 through Thursday, August 23.

Of course, Yahoo! Search Marketing will be there. If you’re checking out the exhibit hall, be sure to stop by Booth No. 101—101, like the famous, scenic California highway that can take you all the way to San Jose. A number of Yahoos will be on hand to help answer your questions with all their well-known purple-hued pleasantries. You can also sign up for our one-on-one optimization sessions right at the booth.

With all the new strategies, technologies and emerging platforms out there, crafting your search marketing strategy can be bit hectic. How do you find some peace-of-mind in San Jose? We humbly suggest attending one or more of these informative and insightful sessions featuring Yahoo! panelists:

Monday, August 20

9:00 – 10:30 a.m.
Post-Search Ads
Learn more about products and strategies for search profiling in this session.
Panelist: Richard Frankel, Senior Director of Product Marketing, Yahoo! Search Marketing

9:00 – 10:30 a.m.
Domaining & Address Bar-Driven Traffic
Hear industry experts share their insights on how the domain purchasing business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.
Panelist: Sean Moriarty, Director, Business Development, Yahoo! Search Marketing

11:00 a.m. – 12:30 p.m.
Universal & Blended Vertical Search
See how the different leading search engines are approaching universal and blended vertical search, and how it may impact the industry and consumers.
Panelist: Tim Mayer, VP of Product Management, Yahoo! Search

11:00 a.m. – 12:30 p.m.
Ads in a Quality Score World
In this panel, get a closer look at quality factors and tips for increasing the perceived relevancy of your campaigns.
Panelist: David Pann, Vice President, Marketplace Design & Matching, Yahoo! Search Marketing

2:00 – 3:30 p.m.
Personalization, User Data & Search
This session looks at existing and possible moves in the personalized search space.
Panelist: Tim Mayer, VP of Product Management, Yahoo! Search

Tuesday, August 21

3:15 – 4:30 p.m.
Search Engines On Click Fraud
In this session, search engines discuss how they deal with click fraud concerns.
Panelist: Reggie Davis, Vice President, Marketplace Quality, Yahoo! Search Marketing

4:45 – 6:00 p.m.
Meet The Search Ad Networks
Representatives from major search engines that sell paid listings and other search advertising discuss new aspects to their programs and answer general questions from the audience.
Panelist: Dan Boberg, Managing Director, Sales Technology, Yahoo! Search Marketing

Wednesday, August 22

10:30 a.m. – 12:00 p.m.
Search APIs
Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and other things. This session looks at APIs and how they may help your search marketing strategies.
Panelist: Dan Boberg, Managing Director, Sales Technology, Yahoo! Search Marketing

For more information on traveling to San Jose, be sure to check out all the helpful information at the San Jose section of Yahoo! Travel.

— Roger Park, Manager, Marketing Communications