Making the Grade

An Intro to Downloading Reports

Everyone can recollect the angst of ‘report card time.’ For those in the workforce, the apprehension around being graded is now reserved for performance evaluations, where monetary bonuses, promotions, and tenure are at stake.

With reporting, it’s your turn to be the boss and make your employees—your campaigns, ads, and keywords, etc.—sweat it out. After all, they’re the ones working for you. If they don’t make the grade, well, what is it that The Donald says?

You can use Yahoo! Search Marketing reports to help evaluate the performance of your chosen keywords, ads, and other marketing activities. You can also track financial statements and transactions.  It’s super simple to generate reports. Selecting a range of dates for the data you wish to view is your largest task in averaging the averages. Specific reports and descriptions of the information they provide follow:
 

Performance Reports
Performance Summary Reports
Use this report to help identify the campaigns that most effectively generate leads, conversions, and revenue.

Daily Performance Reports
This report is a daily summary of impressions, CTR, clicks, and CPC. If you have added analytics tags to your pages, you may also view conversion and revenue data.
 
Keyword Performance Reports
Use this report to help identify the keywords that most effectively generate leads, conversions, and revenue.

Performance by Geographic Location Reports
This report provides account-level summary performance information for your geo-targeted campaign.

Daily Spending Performance Reports
This report is a summary of daily account spend and account daily spending limit over a selected date range.
 
URL Performance Reports
Use this report to see how URLs on your web site are performing.

Ad Performance Reports
Use this report to help identify the ads that most effectively generate leads, conversions, and revenue.

Financial Reports
Monthly Financial Reports
This report provides access to Invoices, Statements, and Activity Reports for your account for prior calendar months, which are downloadable in PDF and text formats.

Billing Transaction Detail Reports
This report provides historical billing transaction data for your account over the date range you select.

To download reports, click on the Reports tab, choose the type of report you want, hit the “Download this Report” link, and then select your desired format.

Remember, data for conversions and revenue cannot be tracked unless you’ve added the analytics tags to your site pages. To generate tags, click the Administration tab, then the Analytics link and specify your settings. Without evaluating your account activity, how will you know if your campaigns are making the grade?

—Stephanie Bilberry, Yahoo! Search Marketing Writer