Yahoo! SmartAds for Travel

New, More Tailored Display Advertising

“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half,” goes the old marketing phrase, first minted (probably) by department store pioneer, John Wanamaker back in the 19th century.

Yahoo! Search Marketing was founded on the belief that if you put relevant ads online and in front of people who are searching for your services, they will respond much more enthusiastically. Not only that, but the results would be quantifiable in ways Mr. Wanamaker could only have begun to dream.

So far so good.

But not good enough. Today we up the ante. Yahoo’s new SmartAds enable advertisers and agencies to connect with their customers through display ads in a more tailored and relevant way. This new ad product enables advertisers and agencies to market in a customized way in real-time with highly relevant, targeted ads on Yahoo! 

For the time being, this product is available for travel advertisers, and we anticipate rolling out Smart Ads to other verticals down the road.

For the complete low-down on this high value product, visit the Yahoo! SmartAds web site and check out the Demo.

Eat your heart out, Wanamaker.

—Michael Mattis