Panama Opens New Locks

You can now copy and move keywords from one ad group to another, plus some other cool stuff

Hallelujah!

It’s like getting a pebble out of your shoe, or a bit of sand out of your eye. Along with some other new features launched today, you can now move and copy keywords from one ad group to another without doing the dreary copy/paste/delete thing. What a relief.

On the Ad Group page under your Campaigns tab, you’ll now see “Move” and “Copy” buttons. As the names imply, these let you move your keywords from one ad group to another and copy them as appropriate. Note that you’re still limited to 1000 keywords per ad group.

 Select a keyword you want to move by clicking the check box next to it. The first time you hit the “Move” button you’ll get a pop up that shows some useful instructional text. You may opt not to view this in future. You’ll then be taken through an easy step-by-step process for moving your keyword.

Keyword selection streamlined
In the early days of internal combustion, auto manufacturers quickly figured out that cars performed better when they were pointier at the front and tapered at the rear, helping them slip through the air more efficiently, like a fish. While we haven’t exactly done the same thing with our new keyword selector tool—there’s no tapering involved—we have made selecting keywords an easier process.

The new keyword selector tool is accessible to new advertisers in the online sign-up process, and to existing advertisers creating a new campaign or using the “+Add Keywords” button on the Ad Group page.

L’il help here 
In addition, we’ve also sprinkled a helping of… well, help, to provide some guidance in writing your ads. You can now view current ads of other advertisers using the same keyword or keywords.

In addition, these pages now offer best practices for writing the most effective Sponsored Search ads, and “ghost text” appears in the “Title” and “Description” fields to provide examples of what these fields should contain, plus a few other little goodies to explore.

Check back to the blog for more updates and enhancements soon.

—Michael Mattis