Panama Opens New Locks

You can now copy and move keywords from one ad group to another, plus some other cool stuff

Hallelujah!

It’s like getting a pebble out of your shoe, or a bit of sand out of your eye. Along with some other new features launched today, you can now move and copy keywords from one ad group to another without doing the dreary copy/paste/delete thing. What a relief.

On the Ad Group page under your Campaigns tab, you’ll now see “Move” and “Copy” buttons. As the names imply, these let you move your keywords from one ad group to another and copy them as appropriate. Note that you’re still limited to 1000 keywords per ad group.

Select a keyword you want to move by clicking the check box next to it. The first time you hit the “Move” button you’ll get a pop up that shows some useful instructional text. You may opt not to view this in future. You’ll then be taken through an easy step-by-step process for moving your keyword.

Keyword selection streamlined
In the early days of internal combustion, auto manufacturers quickly figured out that cars performed better when they were pointier at the front and tapered at the rear, helping them slip through the air more efficiently, like a fish. While we haven’t exactly done the same thing with our new keyword selector tool—there’s no tapering involved—we have made selecting keywords an easier process.

The new keyword selector tool is accessible to new advertisers in the online sign-up process, and to existing advertisers creating a new campaign or using the “+Add Keywords” button on the Ad Group page.

L’il help here
In addition, we’ve also sprinkled a helping of… well, help, to provide some guidance in writing your ads. You can now view current ads of other advertisers using the same keyword or keywords.

In addition, these pages now offer best practices for writing the most effective Sponsored Search ads, and “ghost text” appears in the “Title” and “Description” fields to provide examples of what these fields should contain, plus a few other little goodies to explore.

Check back to the blog for more updates and enhancements soon.

—Michael Mattis

Posted by Administrator

[ Categories: Announcements ]
Bookmark with del.icio.us Send Blog via 360°

24 Comments Add your own

1. Yahoo Panama Recent Upgra&hellip | June 28th, 2007 at 3:14 pm

[…] Panama is on the upgrade path today with several new features to help advertisers streamline account […]
2. Yahoo Panama Recent Upgra&hellip | June 28th, 2007 at 6:07 pm

[…] Panama is on the upgrade path today with several new features to help advertisers streamline account […]
3. Yahoo Search Marketing Ad&hellip | June 28th, 2007 at 6:57 pm

[…] more details visit Yahoo’s Search Marketing Blog. Comment […]
4. Yahoo! Search Marketing (&hellip | June 29th, 2007 at 6:21 am

[…] YSMBlog announced yesterday the addition of a few new tools in order to effectively help advertisers build out […]
5. SEO Company | June 29th, 2007 at 7:21 am

I’m really pleased to see that you can move keywords around in your PPC Yahoo Account.
6. Yahoo! & Google Both &hellip | June 29th, 2007 at 8:35 am

[…] has updated their Panama search advertising platform with several small (but welcomed) […]
7. Yahoo! & Google Both &hellip | June 29th, 2007 at 8:35 am

[…] has updated their Panama search advertising platform with several small (but welcomed) […]
8. Panamá abre nuevas exper&hellip | June 29th, 2007 at 10:59 am

[…] nueva aplicación de Yahoo!, Panamá ha adquirido nuevos rasgos con los que el usuario puede moverse y copiar palabras clave de un grupo de anunciantes de otro sin […]
9. This Week In SEO - 6/29/0&hellip | June 29th, 2007 at 7:48 pm

[…] Panama Opens New Locks […]
10. John Bartley | July 2nd, 2007 at 9:09 am

Third feature, “view current ads of other advertisers using the same keyword or keywords” has a bug. I entered three search terms, and your search found no other ads using those search terms, and therefore had no suggestions. OK, that’s reasonable, but when I tried to get out or back out, I could not. No control appeared to show how to exit. {Esc} did not work. Trying to step past the last ad or before the first also did not work. Everything behind the box was grayed out, and clicking outside the box did not help. I had to close the browser window to get out.
11. The Dog Clothing Company | July 2nd, 2007 at 9:36 am

This is a very good enhancement!
12. Administrator | July 2nd, 2007 at 10:10 am

John,

We’re looking into this now. Thanks for the heads up!

- M2
13. Car Insurance » Blo&hellip | July 2nd, 2007 at 11:11 am

[…] Panama is on the upgrade path today with several new features to help advertisers streamline account […]
14. PageTraffic Blog -SEO, Li&hellip | July 4th, 2007 at 7:20 am

[…] The official Yahoo! Search marketing Blog unveiled more Panama tools for its advertisers, as mentioned in the article Panama Opens New Locks. […]
15. Administrator | July 5th, 2007 at 3:19 pm

John,

I’vd been informed that this issue has been addressed. Please let me know if you have any more trouble.

- M2
16. Mark | July 13th, 2007 at 9:45 am

This is a nice addition making PPC management easy.

Yahoooo, now it’s time to make a tool like google adwords editor!! PLYZ!
17. PPC Hero : Top 5 Settings&hellip | July 19th, 2007 at 1:29 pm

[…] a headache. But the usability of the interface, increased account performance for some, and an ever evolving advertising platform have all but made up for […]
18. Yahoo! Search Marketing B&hellip | August 22nd, 2007 at 8:58 am

[…] Yahoo! Search Marketing tools and features, getting feedback and adjusting to current demands. Our ongoing roll-out of new features is a big part of this […]
19. freepornmovies | September 17th, 2007 at 11:23 pm

Hi!
20. jae | October 5th, 2007 at 9:36 pm

Just come home from the Beautiful Panama Canal Vacation.. and its really nice going there again
21. Mike | November 7th, 2007 at 5:38 pm

How to you get Panama keyword tool? I have searching yahoo, I see articles but no link to it…
22. Pavel | December 18th, 2007 at 1:35 am

Nice tool. Thanks
23. Andreas Quinta | March 10th, 2008 at 8:47 am

I really like this tool. We use Yahoo Search Marketing to run our campaigns and this tool will help us extract greater value for money.
24. Internet Marketing Company | May 8th, 2008 at 8:13 am

Great tool. Really helpful! Cheers