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June 26th, 2007
Pay the Cost to Be the Boss
You couldn’t help but purchase that do-it-all knife set for $19.99 after viewing its compelling television commercial. But was it the commercial’s novel product demo that prompted you to dig out your credit card, or was it the illusory pricing method known as psychological pricing? Prices for items using this cost-marketing method typically end in the numbers, nine, eight, or five, with studies showing consumers believe a better deal is received when the ending digit is not zero. Isn’t it great that you are in charge of how much you spend on your Sponsored Search and Content Match campaigns? By setting custom bids for your keywords and ad groups, the value of clicks and keywords is decided by you. You can use the following steps to set a maximum bid for your ad groups and keywords: Setting Max Bids for Your Ad Groups and Keywords To set an Ad Group bid for one or more ad groups:
Remember, campaign optimization must be turned off to set an ad group bid. To set a bid for multiple keywords:
Always remember that higher quality ads may add extra value to your campaigns and can help control your costs. —Stephanie Bilberry, Yahoo! Search Marketing Writer
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5 Comments Add your own
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