Short Descriptions Now Live

Ad descriptions longer than 70 characters on Yahoo! in the U.S. will now be cut off

Starting today, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (”truncated”) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some of our distribution partners’ sites.

If you have not amended your ads to include short descriptions, you’ll want to do so now. For more details and to learn how to add short descriptions, refer back to our previous posts, here, here and here.

—Michael Mattis

Posted by Administrator

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15 Comments Add your own

1. SEO Company | June 21st, 2007 at 3:45 am

Will the same happen to the rest of the world?

SEO company
2. Lerövidültek a Yahoo!-s&hellip | June 21st, 2007 at 6:02 am

[…] Forrás: Yahoo! Search Marketing Blog […]
3. Yahoo Search Ads Truncate&hellip | June 21st, 2007 at 6:04 am

[…] has posted that as of now, all Yahoo Search Marketing ad descriptions that are longer than 70 characters will […]
4. Yahoo Search Marketing Sh&hellip | June 21st, 2007 at 7:07 am

[…] Starting today, Yahoo Search Marketing is limiting the amount of copy characters in their ad descriptions from 190 characters to 70 characters. […]
5. Dog | June 21st, 2007 at 9:01 am

Thanks for the reminder. More concise description is a good move.
6. Yahoo Gets Short With Adv&hellip | June 21st, 2007 at 10:07 am

[…] reminded users of the Panama search ad system of the change on the Yahoo Search Marketing blog. If descriptions run longer than 70 characters, they will be truncated faster than you can say […]
7. Yahoo Search Ads: Panama &hellip | June 21st, 2007 at 12:52 pm

[…] mentioned it last week, and the change was effective yesterday: Yahoo Search Ads are now limited to 70 characters. Longer descriptions will be cut off in US results. Go update your ads if you haven’t […]
8. Headlines of Note for Jun&hellip | June 21st, 2007 at 2:28 pm

[…] Short Descriptions Now Live [Yahoo! Search Marketing Blog] […]
9. SEO Company | June 22nd, 2007 at 8:26 am

Thanks.

SEO company
10. Virtual Marketing Blog: A&hellip | June 24th, 2007 at 5:09 pm

[…] week, Yahoo decreased the number of characters on paid search campaigns. Announced on their blog, ad descriptions longer than 70 characters on Yahoo in the U.S. will now be cut […]
11. PPC Hero: Heroic Feats of&hellip | June 28th, 2007 at 10:23 am

[…] April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within […]
12. Yahoo: short descriptions&hellip | July 2nd, 2007 at 12:01 am

[…] Yahoo: short descriptions now live “[…] ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (’truncated’) at the nearest complete word, followed by an ellipsis.” […]
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14. Whatever-ishere | November 21st, 2007 at 8:36 am

thanks for the GREAT post! Very useful…
15. The Berry Tree | April 29th, 2008 at 3:44 pm

I appreciate the post