Small is the New Big

Ultimate Connection final-list

Though they may never be mentioned by name on CNBC, small businesses have a huge impact. In fact, according to the Small Business Administration, a U.S. government agency, small businesses were responsible for more than half of the U.S. gross domestic product (GDP) of $11,712,500,000,000 in 2004.

That’s not chump change.

We like the kind of gutsy people who take a chance in small biz, because that’s how Yahoo! was born. Jerry Yang and David Filo originally started this little enterprise called Yahoo! Inc., now 13,000-odd (very odd) Yahoos strong, out of a trailer on the campus of Stanford University in Northern California.

The Big Five
Our passion for small businesses is one of the reasons that we got into the Small Business business to begin with—yes, we sell shovels to gold miners—and it’s one of the reasons we’re sponsoring the Ultimate Connection.

The five finalists for the Ultimate Connection have been chosen, and we want you to have a part in deciding the winners. Here are the five small businesspeople who stood out from the thousands of entries we received:

Glen Halliday, who builds custom “crooked houses” that make children smile.

Chris Pratt, a start-small entrepreneur with a big sweet tooth.

Melissa Belland, who has brought the fantasy world of the fairies to real life.

Elena Neitlich, who offers help for hard working moms, by hard working moms.

Mike Willner, an inventor who has taken typing to a whole new level.

Each one of these entrepreneurs shows a passion not just for the business of business, but for what their businesses share with their customers. Now it’s up to you to decide which three of these five will get the proverbial Golden Ticket to New York to meet with Ivanka Trump, enjoy a power lunch high above the city, and receive a $25,000 Yahoo! Search Marketing budget.

Go to the Ultimate Connection website and vote for your favorite.

—Michael Mattis