Short Descriptions to Go Live on Yahoo!

Descriptions to be 70 characters or fewer in the U.S.

Short descriptions (70 characters or fewer) have been required on all new or modified ads since May 16. Back then we told you that sometime in mid-June we’d begin cutting off ad descriptions longer than 70 characters sometime in mid-June. The date is now set at June 20.

To reiterate, beginning June 20, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (”truncated”) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some our distribution partners.

The example below shows how an ad may be truncated.

To avoid this truncation, you’ll want to modify your ads now. Here’s how:

Log into your account.
Click the Campaigns tab.
Click on a campaign containing the ad(s) you wish to modify.
Select the specific ad group containing the ad(s) you wish to modify.
Click on the Ads tab.
Click on the name of the ad you wish to modify.
Write a short description in the box indicated on the “Create Your Ad” page.
Click “Save Changes.”

Be sure to follow our editorial guidelines, and take advantage of features like ad testing and the insert keyword tool.

For more details, visit the Help Center.

—Michael Mattis

Posted by Administrator

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9 Comments Add your own

1. Headlines of Note for Jun&hellip | June 11th, 2007 at 3:14 pm

[...] Short Descriptions to Go Live on Yahoo! [Yahoo! Search Marketing Blog] [...]
2. constructicle | June 12th, 2007 at 10:22 am

well..short is sweet
3. Stan | June 12th, 2007 at 7:40 pm

YSM should provide the ability to have 2 distinct lines in an ad instead of wrapping text because it will often provide better readabilty for the ad.

An example of what happens now:
TITLE
A New Searchable Reference. Download Sample Now.

versus having the flexability to have ad show this way:
TITLE
A New Searchable Reference.
Download Sample Now
4. SEO Company | June 15th, 2007 at 3:17 am

That’s good to know.
But doing PPC, i was wondering when this change will affect the UK?

SEO company
5. Yahoo! Search Marketing B&hellip | June 20th, 2007 at 4:53 pm

[...] now. For more details and to learn how to add short descriptions, refer back to our previous posts, here, here and [...]
6. The Dog Clothing Company | June 24th, 2007 at 1:58 pm

Is the change going to affect globally?
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