Comments on: Quality-Based What?

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By: Yahoo’s Quality-Based Pricing, Friend or Foe? | Web Advantage

Yahoo’s Quality-Based Pricing, Friend or Foe? | Web Advantage — Tue, 05 Feb 2008 21:50:06 +0000

[...] trying to increase their “quality” by inflicting fraudulent conversions. A Yahoo! blog post asserts that CPCs for clicks from high-quality traffic sites will not go up and advertisers will [...]

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By: Administrator

Administrator — Tue, 12 Jun 2007 20:30:24 +0000

Hey Folks,

It seems there is some confusion between "quality-based pricing" and "quality index score."

Please see our recent blog post for clarification.

Best,

- M2

By: SEO Company

SEO Company — Mon, 11 Jun 2007 11:19:33 +0000

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By: Yahoo Responds To QBP Conspiracy Theories »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech

Fri, 08 Jun 2007 00:21:16 +0000

[...] advertising system, Panama, by hitting advertisers harder in the wallet were dismissed on the Yahoo Search Marketing [...]

By: about2leaveY

about2leaveY — Fri, 08 Jun 2007 00:12:18 +0000

Yesterday, a keyword that has had an excellent Q score cost me 0.58 to be in the top three sponsored search results.

At 5 a.m. this morning, that term had been dropped by your “new” QBP to the 75th position?

I adjusted the bid UP 0.30 to see what effect it had and this afternoon the new bid landed me a 90th position?

This particular key term was our highest click / highest converting term for 7 months. Does it sound even slightly skewed to you that it is now in this pathetic position? I await your reply with baited breath…

By: Administrator

Administrator — Thu, 07 Jun 2007 21:12:03 +0000

Qais Sami asks:

If you are charging less for clicks from quality sites, what about low-quality sites, are you going to charge me the max. click.

Qais,

The bid you set, along with the quality of your ads, determines what you are charged per click. But regardless of the quality of the traffic you receive, you will never be charged more than your max bid. You may be charged less than your max bid, but never more In addition, the system is designed to encourage our publishing partners to help provide higher-quality, better-converting traffic.

Algorithmist asks:

Please skip the “conspiracy” distractions and address the core issue: Does conversion rate data affect prices in any way, and if so how?

Algorithmist,

Yes, conversion rate is an important factor in determining pricing, along with other factors, but we’re simply not at liberty to divulge the entire recipe. Sorry.

- M2

By: SearchCap: The Day In Search, June 7, 2007 »Technology News | Venture Capital, Startups, Silicon Valley, Web 2.0 Tech

Thu, 07 Jun 2007 20:37:09 +0000

[...] Quality-Based What?, Yahoo! Search Marketing Blog [...]