Quality-Based What?

Questions and Answers about Quality-Based Pricing

Overall, feedback on the launch of our new quality-based pricing model has been positive among advertisers. But there seems to be a perception in some quarters of the blogosphere that we launched QBP with the purpose of using the knowledge we gain about publisher conversion rates to raise prices on clicks from high-converting publishers.

Sorry to ruin the fun of a good conspiracy theory, but we really did launch QBP to help provide better ROI to advertisers—you guys and gals who are this company’s life blood. It’s not meant to raise the price of clicks. In fact, we are not increasing the amount you pay for traffic from high-quality sites, and you will never pay more than your maximum bid amount. You may pay less, but not more.

We’re trying, with our advertisers and our publishing partners, to encourage greater participation in our marketplace, and, in turn, provide even more relevant results to our end users.

I know; it’s not as much fun as the whole Snidely Whiplash, Area 51, conspiracy theory thing. But it’s the truth. It says so in our FAQs.

—Michael Mattis

Posted by Administrator

[ Categories: Announcements ]

15 Comments Add your own

1. No Converison in Yahoo&hellip | June 6th, 2007 at 9:02 pm

[...] from use of Yahoo Analytics was part of the algorithm determining pricing, but Yahoo wrote a blog post to clarify that this was not the [...]
2. Barry Schwartz | June 7th, 2007 at 3:53 am

thanks for the deeper clarification!
3. Marcel | June 7th, 2007 at 4:12 am

The truth is out there.
4. Qais Sami | June 7th, 2007 at 6:28 am

If you are charging less for clicks from quality sites, what about low-quality sites, are you going to charge me the max. click?
5. Algorithmist | June 7th, 2007 at 10:17 am

Please skip the “conspiracy” distractions and address the core issue: Does conversion rate data affect prices in any way, and if so how?
6. SearchCap: The Day In Sea&hellip | June 7th, 2007 at 1:37 pm

[...] Quality-Based What?, Yahoo! Search Marketing Blog [...]
7. Administrator | June 7th, 2007 at 2:12 pm

Qais Sami asks:

If you are charging less for clicks from quality sites, what about low-quality sites, are you going to charge me the max. click.

Qais,

The bid you set, along with the quality of your ads, determines what you are charged per click. But regardless of the quality of the traffic you receive, you will never be charged more than your max bid. You may be charged less than your max bid, but never more In addition, the system is designed to encourage our publishing partners to help provide higher-quality, better-converting traffic.

Algorithmist asks:

Please skip the “conspiracy” distractions and address the core issue: Does conversion rate data affect prices in any way, and if so how?

Algorithmist,

Yes, conversion rate is an important factor in determining pricing, along with other factors, but we’re simply not at liberty to divulge the entire recipe. Sorry.

- M2
8. about2leaveY | June 7th, 2007 at 5:12 pm

Yesterday, a keyword that has had an excellent Q score cost me 0.58 to be in the top three sponsored search results.

At 5 a.m. this morning, that term had been dropped by your “new” QBP to the 75th position?

I adjusted the bid UP 0.30 to see what effect it had and this afternoon the new bid landed me a 90th position?

This particular key term was our highest click / highest converting term for 7 months. Does it sound even slightly skewed to you that it is now in this pathetic position? I await your reply with baited breath…
9. Yahoo Responds To QBP Con&hellip | June 7th, 2007 at 5:21 pm

[...] advertising system, Panama, by hitting advertisers harder in the wallet were dismissed on the Yahoo Search Marketing [...]
10. SEO Company | June 11th, 2007 at 4:19 am

I think that quality based pricing is the best way of doing!

SEO company
11. Administrator | June 12th, 2007 at 1:30 pm

Hey Folks,

It seems there is some confusion between “quality-based pricing” and “quality index score.”

Please see our recent blog post for clarification.

Best,

- M2
12. pazmskrrco | June 21st, 2007 at 11:21 am

Hello! Good Site! Thanks you! bnzkpjtmgvxk
13. Yahoo’s Quality-Bas&hellip | February 5th, 2008 at 2:50 pm

[...] trying to increase their “quality” by inflicting fraudulent conversions. A Yahoo! blog post asserts that CPCs for clicks from high-quality traffic sites will not go up and advertisers will [...]
14. kolay tasarim | December 24th, 2008 at 3:12 am

web tasarimi, internet sitesi tasarimi, web sitesi tasarimi, web dizayn, web tasarim, istanbul web tasarimi, dudulu web tasarimi, umraniye web tasarimi, Kadikoy web tasarimi, Maltepe web tasarimi, Anadolu yakasi web tasarimi, Avrupa yakasi web tasarimi
15. Rashad Speak in Public | May 18th, 2009 at 4:08 am

The art of public speaking

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post | Subscribe to the comments via RSS Feed