Yahoo! Search Marketing Home
Yahoo! Search Marketing BlogSmall Business Owner
June 6th, 2007

Quality-Based What?

Questions and Answers about Quality-Based Pricing

Overall, feedback on the launch of our new quality-based pricing model has been positive among advertisers. But there seems to be a perception in some quarters of the blogosphere that we launched QBP with the purpose of using the knowledge we gain about publisher conversion rates to raise prices on clicks from high-converting publishers.

Sorry to ruin the fun of a good conspiracy theory, but we really did launch QBP to help provide better ROI to advertisers—you guys and gals who are this company’s life blood. It’s not meant to raise the price of clicks. In fact, we are not increasing the amount you pay for traffic from high-quality sites, and you will never pay more than your maximum bid amount. You may pay less, but not more.

We’re trying, with our advertisers and our publishing partners, to encourage greater participation in our marketplace, and, in turn, provide even more relevant results to our end users.

I know; it’s not as much fun as the whole Snidely Whiplash, Area 51, conspiracy theory thing. But it’s the truth. It says so in our FAQs.

—Michael Mattis

Posted by Administrator

[ Categories: Announcements ]
Bookmark with del.icio.us Send Blog via 360°

Leave a Comment

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
SYNDICATION
Add the Yahoo! Search Marketing Blog feed to your personalized My Yahoo! page.
xml
About My Yahoo! and RSS
USEFUL LINKS
OUR PHOTOS
www.flickr.com
This is a Flickr badge showing public photos from ysmblogger. Make your own badge here.
POSTS BY SUBJECT
BLOGROLL
OTHER YAHOO! BLOGS

We encourage comments and look forward to hearing from you. Please note that Yahoo! may, in our sole discretion, remove comments if they are off topic, inappropriate, or otherwise violate our Terms of Service.

Powered by WordPress
Hosted by Yahoo!

Copyright © 2006 Yahoo! Inc. All Rights Reserved | Copyright/IP Policy | Terms of Service | Trademarks | Patents | Help
NOTICE: We collect personal information on this site. To learn more about how we use your information, see our Privacy Policy.