A New Pricing Model Rolls Out Today

Your Click Charges to be Based on Quality of Traffic

Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.

Previously, you were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, you may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by our distribution partners. As a result, your click charges can decrease.

“Quality” is calculated based on conversion rates and other measurements of the ability of our partners’ sites to deliver more interested, valuable customers to you.

What do you need to do? Nothing that you aren’t already doing now. With quality-based pricing, the system does all the work. Your click charges may be discounted based on the quality of traffic you receive. Please note that some may experience a noticeable decrease in overall cost-per-click, while others may experience only a small decrease in spend.
For more info, please visit our FAQs.

—Michael Mattis

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54 Comments Add your own

1. Yahoo Search Marketing Be&hellip | June 4th, 2007 at 6:12 pm

[…] next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based […]
2. Yahoo Search Marketing La&hellip | June 4th, 2007 at 6:23 pm

[…] More info on the new pricing model over at the Y!SM Blog. […]
3. AdMoolah News and Views &&hellip | June 4th, 2007 at 6:24 pm

[…] today announced to its publishers and advertisers that it has introduced “Quality Based Pricing”. This seems like it is very similar to […]
4. A New Pricing Model Rolls&hellip | June 4th, 2007 at 6:34 pm

[…] quality-based pricing, and it measures the quality of traffic coming from our distribution [.. (Read on Source) Share and Enjoy: These icons link to social bookmarking sites where readers can share and […]
5. Virtual Marketing Blog: A&hellip | June 4th, 2007 at 6:43 pm

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6. New Pricing Model Rolls O&hellip | June 4th, 2007 at 7:48 pm

[…] ysmblog] Sphere: Related […]
7. rip off | June 4th, 2007 at 8:15 pm

Sounds like a rip off of Google’s SmartPricing! When is Yahoo ever going to do something new instead of blindly following Google???
8. Darren Herman - Marketing&hellip | June 4th, 2007 at 8:48 pm

[…] While we do not know much else, you can read the full announcement here. […]
9. “Your Click Charges&hellip | June 4th, 2007 at 9:50 pm

[…] today introduced a new pricing model for the usual CPC ads. The summary is below: Previously, you were charged the […]
10. Peter | June 4th, 2007 at 10:30 pm

Why not just use AdvertCube AdFeeds™, a new feature coming soon from AdvertCube Internet Advertising (http://www.advertcube.com)? They’re planning on paying up to $0.50 per click, regardless of content, quality or any other factors.
11. Venture Itch | June 4th, 2007 at 10:51 pm

If you will also cancel ad editorial review taking 48 hours, I’ll switch from AdWord immediately.
12. John | June 4th, 2007 at 10:52 pm

LOL. A spam up before my comments.

Anyway, nice move by Yahoo although I think it’s latecomer…
13. mind new media » Bl&hellip | June 5th, 2007 at 12:09 am

[…] A New Pricing Model Rolls Out Today — A New Pricing Model Rolls Out Today — Your Click Charges to be Based on Quality of Traffic — Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. Tags:未分类 […]
14. Ranking Konzept - SEO New&hellip | June 5th, 2007 at 5:08 am

[…] veröffentlicht. Im gleichem Atemzug wurde ein neues Pricing Modell vorgestellt, welches den Preis für Ads nach der Qualität des Traffic der werbenden Seite […]
15. Yahoo Engages Quality-Bas&hellip | June 5th, 2007 at 5:10 am

[…] that changes the pricing model for its advertisers. It’s called quality-based pricing, and Yahoo Search Marketing said in a blog post that it could be a real money-saver for its advertising […]
16. Search Engine Lead: An In&hellip | June 5th, 2007 at 6:07 am

[…] has announced that a new pricing model has been rolled out yesterday. Yahoo think will help enhance the quality, […]
17. Yahoo! Pricing will be ba&hellip | June 5th, 2007 at 9:57 am

[…] I received email from Yahoo Search Marketing Blog, that they are introducing new quality based pricing for traffics generated through it’s content […]
18. Christopher Rees | June 5th, 2007 at 11:33 am

It’s a nice move in the right direction, however I’d like to see a Pay Per Action (PPA) program by both Yahoo and Google.

Ultimately, I’d be willing to pay a lot more per action (sale) than I would be per click. Considering the number of bigger-ticket e-commerce sites out there, I would think the PPA model would be a massive revenue generator for both companies AND take a huge bite out of the Commission Junctions of the world..

Regards,

Christopher Rees
President,
Palaestra Training
http://www.palaestratraining.com
1-800-324-0946
19. » Yahoo Launches Qu&hellip | June 5th, 2007 at 12:24 pm

[…] From YSM! Blog : […]
20. Yahoo Publisher Network j&hellip | June 5th, 2007 at 1:35 pm

[…] schon auf Yahoo Panama gewechselt? Während es hier so langsam los geht, führt Yahoo jetzt eine qualitätsbasierte Preisfindung in das neue Yahoo Search Marketing ein. Dabei soll der Traffic der Yahoo-Partner aus dem Yahoo […]
21. Yahoo Search Marketing La&hellip | June 5th, 2007 at 2:41 pm

[…] More info on the new pricing model over at the Y!SM Blog. […]
22. Judging Quality of Ad Tra&hellip | June 5th, 2007 at 8:20 pm

[…] announced today on their search marketing blog that click charges may be based on “quality of […]
23. Business Blogger | June 5th, 2007 at 8:30 pm

Nice move Yahoo. “If you build it they will come.”
24. » Yahoo! Search Mar&hellip | June 5th, 2007 at 11:33 pm

[…] has reported that your click charges to be based on quality of traffic. To potentially reduce the cost and increase the value of traffic to Yahoo advertisers Yahoo search […]
25. Nick Jones | June 6th, 2007 at 5:46 am

Do you have to use YSM tracking?
26. Interesting Search Engine&hellip | June 6th, 2007 at 5:55 am

[…] New Pricing model from Yahoo! […]
27. Quality Based Pritning de&hellip | June 6th, 2007 at 6:11 am

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28. Yahoo Publisher Network h&hellip | June 6th, 2007 at 11:06 pm

[…] recently announced on their Search Marketing Blog a new pricing model for their network. The model is based on the ‘quality of traffic’ that comes from your […]
29. Where start ups start.&hellip | June 7th, 2007 at 5:39 am

[…] Yahoo is introducing a new level of search ad pricing that takes publisher quality into account, reports the Yahoo Search Marketing […]
30. Krunal chauhan | June 8th, 2007 at 1:18 am

well, we need to research out the criteria for quality score.. i hope yahoo doesnt come up with something like google slap
31. This Week In SEO - 6/8/07&hellip | June 8th, 2007 at 6:01 pm

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32. Yahoo Search Marketing La&hellip | June 9th, 2007 at 10:20 am

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33. SEO X Blog » Blog A&hellip | June 10th, 2007 at 3:06 pm

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35. IX Blog » Blog Arch&hellip | June 11th, 2007 at 4:16 am

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36. Yahoo! Search Marketing �&hellip | June 12th, 2007 at 4:04 am

[…] Your Click Charges to be Based on Quality of Traffic Loading… @import url(”http://www.google.com/uds/css/gsearch.css”); @import url(”http://www.google.com/uds/solutions/blogbar/gsblogbar.css”); function LoadBlogBar() { var blogBar; var options = { largeResultSet : false, title : “интернет реклама SEO”, horizontal : true, orderBy : GSearch.ORDER_BY_DATE, autoExecuteList : { executeList : [”seo”, “оптимизация”, “реклама”, “уеб дизайн”, “електронна търговия”, “електронен магазин”, “интернет магазин”] } } blogBar = new GSblogBar(document.getElementById(”blogBar-bar”), options); } // arrange for this function to be called during body.onload // event processing GSearch.setOnLoadCallback(LoadBlogBar); […]
37. mySER moanings » Ya&hellip | June 13th, 2007 at 2:55 pm

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38. Yahoo! Search Marketing L&hellip | June 16th, 2007 at 2:58 am

[…] week, Yahoo! introduced quality-based pricing (QBP) to its new PPC advertising program […]
39. The Dog Clothing Company | June 21st, 2007 at 11:26 am

This is a good move. This seems to be more fairer. What is the criteria for quality score?
40. Yahoo Panama - Precio bas&hellip | June 22nd, 2007 at 10:03 am

[…] fase de la nueva plataforma de mercadeo para búsqueda de Yahoo, mejor conocida como Panama, ha anunciado que tendrán un sistema de tarifas basado en […]
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50. Is Paul McCartney Dead? | March 11th, 2008 at 2:52 pm

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52. QuickSet Learning | April 1st, 2008 at 12:06 pm

I think Yahoo needs to get moving in this directions, because things are moving fast for them. Sounds like it might work.
53. raheel | April 24th, 2008 at 3:20 am

Hi,

Isn’t it about time Y! offered us their version of the AdWords editor. It’s a great tool for us who don’t have the programming skills to make and API.They’ve had plenty of time to go through Adwords editor so give it up!
54. Yahoo! Publisher Network &hellip | August 11th, 2008 at 4:52 pm

[…] and updated frequently. Good content will help drive repeat users back to your site, and with pricing discounts in place for our Sponsored Search advertisers, publishers could potentially see differences in […]