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	<title>Comments on: Customers, Conversions and Tracking…Oh my!</title>
	<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/</link>
	<description>The official blog of Yahoo! Search MArketing</description>
	<pubDate>Sat, 17 May 2008 19:49:03 +0000</pubDate>
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		<title>By: Somm Wunn</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-271615</link>
		<dc:creator>Somm Wunn</dc:creator>
		<pubDate>Tue, 26 Feb 2008 00:42:15 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-271615</guid>
		<description>Hi Stephanie, I'd like to know if there is a character limit on transactionId in the Conversion-Only Tag. I'd also like to know the formatting for the amount tag (would 10.00 be accepted?). Thanks!</description>
		<content:encoded><![CDATA[<p>Hi Stephanie, I&#8217;d like to know if there is a character limit on transactionId in the Conversion-Only Tag. I&#8217;d also like to know the formatting for the amount tag (would 10.00 be accepted?). Thanks!</p>
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		<title>By: Shelley</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-271371</link>
		<dc:creator>Shelley</dc:creator>
		<pubDate>Mon, 25 Feb 2008 18:28:11 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-271371</guid>
		<description>We have had nothing but issues wiht the analytics - we set up the account according to instructions then a few months down teh road, we get error messages. We call to figure out what the problem is with the analytics, paste the code (again), disble or enable something and then right on schedule, more problems. I'm starting to turn clients away and to other SM companies because YSM is such a pain to keep running!</description>
		<content:encoded><![CDATA[<p>We have had nothing but issues wiht the analytics - we set up the account according to instructions then a few months down teh road, we get error messages. We call to figure out what the problem is with the analytics, paste the code (again), disble or enable something and then right on schedule, more problems. I&#8217;m starting to turn clients away and to other SM companies because YSM is such a pain to keep running!</p>
]]></content:encoded>
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		<title>By: 5 Google Analytics metrics to enhance your AdWords campaigns &#124; SEOptimise</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-265929</link>
		<dc:creator>5 Google Analytics metrics to enhance your AdWords campaigns &#124; SEOptimise</dc:creator>
		<pubDate>Thu, 21 Feb 2008 13:47:30 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-265929</guid>
		<description>[...] visit or brand search and complete a transaction. In Yahoo Search Marketing these are counted as conversion assists, Google doesn&#8217;t provide this information but you can make educated guesses towards this by [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] visit or brand search and complete a transaction. In Yahoo Search Marketing these are counted as conversion assists, Google doesn&#8217;t provide this information but you can make educated guesses towards this by [&#8230;]</p>
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		<title>By: Tracking ROI Using Yahoo Panama Analytics &#187; PPC Blog by Gordon Choi - Effectively Managing and Optimising Paid Search Marketing Projects</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-199424</link>
		<dc:creator>Tracking ROI Using Yahoo Panama Analytics &#187; PPC Blog by Gordon Choi - Effectively Managing and Optimising Paid Search Marketing Projects</dc:creator>
		<pubDate>Mon, 14 Jan 2008 16:34:13 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-199424</guid>
		<description>[...] was first being mentioned on the YSM Blog in May 2007. It is created for the advertisers who do not have their own in-house [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] was first being mentioned on the YSM Blog in May 2007. It is created for the advertisers who do not have their own in-house [&#8230;]</p>
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	<item>
		<title>By: Australian Online Advertising News &#38; Information &#187; Blog Archive &#187; The Year in Review</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-191399</link>
		<dc:creator>Australian Online Advertising News &#38; Information &#187; Blog Archive &#187; The Year in Review</dc:creator>
		<pubDate>Thu, 10 Jan 2008 05:06:25 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-191399</guid>
		<description>[...] or Standard match?&#8221; Meanwhile, the redoubtable Stephanie Bilberry has helped you track your conversions, use Yahoo! Search Submit to enhance your ad campaigns (with the help of Spider Man), and laid down [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] or Standard match?&#8221; Meanwhile, the redoubtable Stephanie Bilberry has helped you track your conversions, use Yahoo! Search Submit to enhance your ad campaigns (with the help of Spider Man), and laid down [&#8230;]</p>
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		<title>By: Australian Online Advertising News &#38; Information &#187; Blog Archive &#187; The Year in Review</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-191398</link>
		<dc:creator>Australian Online Advertising News &#38; Information &#187; Blog Archive &#187; The Year in Review</dc:creator>
		<pubDate>Thu, 10 Jan 2008 05:06:24 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-191398</guid>
		<description>[...] or Standard match?&#8221; Meanwhile, the redoubtable Stephanie Bilberry has helped you track your conversions, use Yahoo! Search Submit to enhance your ad campaigns (with the help of Spider Man), and laid down [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] or Standard match?&#8221; Meanwhile, the redoubtable Stephanie Bilberry has helped you track your conversions, use Yahoo! Search Submit to enhance your ad campaigns (with the help of Spider Man), and laid down [&#8230;]</p>
]]></content:encoded>
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		<title>By: Car Insurance &#187; Blog Archive &#187; Juicy Links of the Week: June 1, 2007</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-23327</link>
		<dc:creator>Car Insurance &#187; Blog Archive &#187; Juicy Links of the Week: June 1, 2007</dc:creator>
		<pubDate>Mon, 02 Jul 2007 18:46:10 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-23327</guid>
		<description>[...] Some new tools from Yahoo! [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Some new tools from Yahoo! [&#8230;]</p>
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		<title>By: SEO Company</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-18113</link>
		<dc:creator>SEO Company</dc:creator>
		<pubDate>Fri, 08 Jun 2007 11:12:31 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-18113</guid>
		<description>Great news!
Would there be one day a Yahoo analytics as good as the Google's one!
I think we all hope so!

&lt;a href="http://www.whitehatmedia.com" rel="nofollow"&gt; SEO company &lt;/a&gt; White Hat Media.</description>
		<content:encoded><![CDATA[<p>Great news!<br />
Would there be one day a Yahoo analytics as good as the Google&#8217;s one!<br />
I think we all hope so!</p>
<p><a href="http://www.whitehatmedia.com" rel="nofollow"> SEO company </a> White Hat Media.</p>
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	<item>
		<title>By: PPC Hero: Heroic Feats of Pay Per Click Management : Yahoo! Search Marketing, Conversion Counter and Chicken Little…Oh My!</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-17976</link>
		<dc:creator>PPC Hero: Heroic Feats of Pay Per Click Management : Yahoo! Search Marketing, Conversion Counter and Chicken Little…Oh My!</dc:creator>
		<pubDate>Thu, 07 Jun 2007 20:49:01 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-17976</guid>
		<description>[...] This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At the end [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At the end [&#8230;]</p>
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	<item>
		<title>By: Andrew Goodman</title>
		<link>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-17320</link>
		<dc:creator>Andrew Goodman</dc:creator>
		<pubDate>Tue, 05 Jun 2007 00:11:31 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/05/30/customers-conversions-and-tracking%e2%80%a6oh-my/#comment-17320</guid>
		<description>I've long been a fan of conversion-only style analytics. Though more sophisticated analytics are now in vogue, and often important, there's nothing quite like stripping away complexity and tracking the cost per action on a single, or just two or three, conversion events. This can help put a marketing project on wheels when multiple stakeholders might otherwise quibble over too many details.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve long been a fan of conversion-only style analytics. Though more sophisticated analytics are now in vogue, and often important, there&#8217;s nothing quite like stripping away complexity and tracking the cost per action on a single, or just two or three, conversion events. This can help put a marketing project on wheels when multiple stakeholders might otherwise quibble over too many details.</p>
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