Take Search to the Next Level at SMX Advanced

Danny Sullivan’s new conference looks to raise the bar

Long-time search engine guru and former Search Engine Watch editor-in-chief Danny Sullivan has been working the panels at SES for as long as anyone can remember. (Which, in Internet time, translates to about five years.) With his new ventures, Search Engine Land and Search Marketing Expo (SMX), Danny’s working to bring himself, and—by proxy—your search knowledge, to the next level.

Next month, Danny kicks off his first SMX confab, SMX Advanced, in Seattle, June 4 and 5. Don’t let the “expo” in SMX fool you… SMX Advanced promises to be one tight little summit, where attendees will have direct access to some of the best minds in the search world.

Session highlights include:

Monday, June 4
Paid Search Roundtable
Get the latest direct from the major paid search providers, and then grill them mercilessly in an extended discussion period. Stewart Easterby VP, Sales Operations, Yahoo! Search Marketing, will be on hand.

SEO, Meet SMM
Danny Sullivan moderates this panel on the new phenom, SMM, or “social media marketing.” Getting your content into social media can help generate links or provide rankings that you might not be able to tap into with your own site. Among the panelists is linkbaiting champ and sometime YPN Blog contributor, Rand Fishkin.

Yahoo! Search Marketing Networking Reception
The drinks and nosh are on us, but it’s strictly BYOI—”bring your own ideas.”

Tuesday, June 5
Pump Up Your Paid Search!
Learn tips and techniques designed to help pros like you get more out of their paid search campaigns.

Paid Search: The Giant Focus Group
Now’s your chance to tell representatives from the major search ad providers what they should fix, what new features they should provide, and so forth. Come share your ideas with John C. Kim, Senior Director, Advertiser Product Marketing, Yahoo! Search Marketing, among others.

Give It Up!
In this session, a panel of noted SEOs, including occasional YPN blog contributor Jen Slegg, share some of their favorite and largely overlooked SEO tips. Shhh! No blogging allowed from this session!

Finally, be sure to visit us at the Yahoo! Search Marketing team at booth number 23. Hope to see you there!

—Michael Mattis