Six Degrees of ABCs

An Intro to Alphabetizing Campaigns, Ad Groups and Keywords

You may think that The Alphabet Song is just a nursery rhyme used to help children remember their ABCs, but in reality the song is a statement on the small world phenomenon that links everyone and everything. It’s not so unbelievable when you think about it like this (take a deep breath): 

The Alphabet Song is a nursery rhyme, and one of the first historically recorded nursery rhymes is Three Blind Mice, whose infectious melody is used for the theme of the popular, Three Stooges comedy series, whose character, Curly, was the model for the drum-playing shark on the animated series, Jabberjaw, which aired on the ABC television network in the late 70’s, and was preceded on that same network by another musical animated series, The Jackson 5ive, whose theme song was a medley of the eponymous group’s hits, and included their number-one song, ABC. And the phenomenon takes form before your very eyes…

Just when you thought it was all about the inherent significance of Jabberjaw to modern society, here are some useful tips for alphabetizing and sorting your campaign, ad group and keyword information:

Click on the Campaigns tab to view a summary of all of your campaigns. The column headings in the Campaign summary section turn blue when you roll over them with your cursor. These headings are clickable and may be used to sort campaign information by:

• Campaign
• Impressions
• Click-through Rate (CTR)
• Clicks
• Average Cost-per-Click (Avg. CPC)
• Cost
• Conversions
• Revenue
• Cost-per-Action (CPA)
• Return-on-Ad-Spend (ROAS)

Clicking on a heading link sorts the table and displays an arrow next to the heading title. An arrow facing upward indicates the column is sorted in ascending alphabetical or chronological order.

Click on a link in the Campaigns section to view its ad group information. The Ad Group section also has column headings that are clickable and allow you to sort the data by the same options available in the Campaigns section, but additionally permits sorting at the ad group level by Ad Group, Sponsored Search Bid (SS Bid), and Content Match Bid (CM Bid).

Click on an ad group link to view a list of all of the keywords associated with an ad group.

Click on the Keyword heading to sort all keywords for the ad group alphabetically.

Click the heading link again to sort all keywords for the ad group in descending alphabetical order. At the keyword level, you can also sort your columns by editorial status and your keyword bid.

–Stephanie Bilberry, Yahoo! Search Marketing Writer