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April 30th, 2007
New Ad Testing Tutorial
That’s one of the things a comedian says when he or she’s got a tough crowd and isn’t getting any laughs, along with “These are the jokes, people, “Is this a nightclub or a rest home?” “Is this an audience or an oil painting?” and, as the late, great Rodney Dangerfield used to say, “Come on, try to keep up! Let’s keep this thing moving!” So let’s keep this thing moving and use Ad Testing to its max. We won’t promise you laughs, but you might see a higher CTR, and maybe even a little respect. —Michael Mattis
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