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April 30th, 2007

New Ad Testing Tutorial

Is this thing on?

That’s one of the things a comedian says when he or she’s got a tough crowd and isn’t getting any laughs, along with “These are the jokes, people, “Is this a nightclub or a rest home?” “Is this an audience or an oil painting?” and, as the late, great Rodney Dangerfield used to say, “Come on, try to keep up! Let’s keep this thing moving!”
 
Ad Testing may be no laughing matter. But it is, in fact, always on unless you turn it off yourself, in case you didn’t know. We’ve written about our Ad Testing feature before, offering up tips on how to make the best use of it. In addition to our previous post and the useful material in the Help section, we offer a new interactive Ad Testing tutorial.

So let’s keep this thing moving and use Ad Testing to its max. We won’t promise you laughs, but you might see a higher CTR, and maybe even a little respect.

—Michael Mattis

 

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