Yahoo! at ad:tech SF, 2007

Panelists help illuminate interactive issues

San Francisco, a city nestled between the Pacific Ocean and San Francisco Bay, is renowned for its cable cars and eclectic mix of Victorian and modern architecture that dots the landscape of its rolling hills. There’s also the majestic Golden Gate Bridge, which often appears to be holding up the city’s world-famous chilly fog.

Residents of “The City” are probably too familiar with its micro-climates, cold summers and large online technology sector. If you’re heading to San Francisco this week, you’re probably there to attend ad:tech SF 2007, to be held Tuesday, April 24 to Thursday, April 26 at the Moscone Convention Center.

Yahoo! will be at ad:tech SF 2007, and we invite you to check out some of our great panelists to hear the latest on interactive marketing.

Tuesday, April 24
The Path to One-to-One Marketing: The Evolution of Behavioral Targeting
Join experts as they talk about the emerging trends, latest analytics and tools to help you effectively reach your customers through behavioral targeting.
Yahoo! Speaker: Richard Frankel, Senior Director of Product Marketing

Wednesday April 25
Vertical Focus: Financial Services Online
Find out how leading online and traditional financial institutions, and leading media companies in this vertical, are using digital platforms to compliment above-the-line campaigns to drive both customer acquisition and brand preference.
Yahoo! Speaker: Justin Merickel, Director of Finance Category

Mobile Advertising: Fact or Fiction?
This panel explores the myths and realities of leveraging the mobile channel for advertising purposes, and what marketers have been doing to advertise through the mobile channel.
Yahoo! Speaker: Michael Bayle, GM of Monetization Connected Life

Thursday, April 26
Market Focus: U.S. Hispanics Online
In this panel, experts engaged in the U.S. Hispanic market will discuss marketing trends, the role of new media and technologies, search engine strategies and best practices when targeting Hispanics online.
Yahoo! Speaker: Jose Rivera-Font, General Manager, Yahoo! North Latin America

New Media Universe, New Consumer Behavior
The new media landscape is constantly changing and evolving. Audiences are also changing their media consumption patterns, and marketers need to catch up. This session explores just what consumers are doing with media, how their attitudes about advertising are changing, and how the industry needs to change.
Yahoo! Speaker: Anne Frisbie, VP, Category and Sales Intelligence

Tactical Search: Local and Mobile Search Strategies
Local marketing strategies are effective and have widespread application, yet many marketers have yet to gain a solid understanding of the marketplace. And how does mobile fit into this equation? This session explores best practices for reaching out to consumers using local marketing tactics with Internet and mobile platforms.
Yahoo! Speaker: Warren Kay, Director of Emerging Products

Whether you’re an expert on behavioral targeting or in the fog about mobile marketing and emerging platforms, Yahoo! is here to help and hopefully serve as an industry beacon to beam some light on your search marketing shores.

— Roger Park, Manager, Marketing Communications