Faster, Simplified Online Customer Checkout

Yahoo! PayPal Checkout Program Launches

Imagine a customer in a busy store, perhaps a grocery store. They walk in to find one or two items, a store worker points them to the product they want. As they head for the check out counter, one opens up just for them. They hand over the product, swipe a card and are on their way. What a great experience!

Imagine offering that same shopping experience to your customers online. Now you can, with the newly launched Yahoo! PayPal Checkout program that enables a streamlined purchase process for the over 130 million PayPal customers on the Internet.

Here is how it works: When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user’s query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant’s name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks.

As an advertiser, this is great news for you. The blue shopping cart icon that will appear next to your ad not only helps the ad stand out, it also lets customers know which merchants offer PayPal Express Checkout, from the brand known for security.

As a merchant, you want the online shopping and buying process to go smoothly and quickly, and connecting Yahoo! Search Marketing with PayPal Express Checkout accomplishes that.

Yahoo! and PayPal are launching this new program with a series of special offers for merchants and since there is no cost to join, it’s definitely worth checking out (pun intended).

— Rich Riley, Sr. Vice President, Online Channel & Small Business Services, Yahoo!

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39 Comments Add your own

1. Yahoo-PayPal, MySpace TV,&hellip | April 17th, 2007 at 5:45 pm

[...] Yahoo-PayPal - Yahoo is making a strike against Google Checkout by putting PayPal buttons next to sponsored search results. We have an interesting angle on that one that I may write up later. [...]
2. Kevin | April 17th, 2007 at 6:43 pm

Is this the same thing as Google Checkout? Are you guys finally merging? Or are you trying to get back for them capitalizing on Overture?
3. Yahoo! PayPal - Checkout &hellip | April 17th, 2007 at 7:07 pm

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4. william | April 17th, 2007 at 10:13 pm

Does this mean that paypal will also drop its transaction fees ? Doubt it
5. 150,- Euro Bonus bei Yaho&hellip | April 18th, 2007 at 4:07 am

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6. Yahoo! Checks Out Google &hellip | April 18th, 2007 at 5:20 am

[...] There is a new Yahoo! Paypal Checkout initiative that expands the deal announced last year. With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This may help your ad stand out, and let customers know you offer PayPal Express Checkout. You can see how it works here. You can sign up here and get $100 credit each from both partners. [...]
7. Oriel Monché | April 18th, 2007 at 6:50 am

Looks a lot like Google Checkout to me…
8. Yahoo vs Google&hellip | April 18th, 2007 at 8:34 am

[...] Vor einer Woche hat der Start von Checkout in UK Googles Streben nach dem europäischen Online-Bezahl-Sektor eingeleitet. Gestern hat Yahoo eine Partnerschaft mit eBay und dem Checkout-Konkurrenten PayPal angekündigt. [...]
9. Search Daily News »&hellip | April 18th, 2007 at 9:30 am

[...] Yahoo! Search Marketing now offers PayPal payment option to advertisers. The tie-up announced yesterday will allow advertisers using PayPal to include a shopping cart icon next to their sponsored search listings, to signify that they accept payment via PayPal Express Checkout instead of (or in addition to) credit cards. [...]
10. Yahoo PayPal Checkout un &hellip | April 18th, 2007 at 9:45 am

[...] Ir tik skumji dzīvot sarkanā okeāna pasaulē, kurā uzņēmumi mēģina būt labāki (lasi - konkurētspējīgāki) imitējot viens otru un piedāvājot identiskus biznesa risinājumus. Šoreiz Yahoo ir apliecinājis invoatīvu ideju trūkumu sākot partnerattiecības ar PayPal, lai liktu kaut ko pretī Google Checkout. [...]
11. Yahoo-PayPal, Spresent Gl&hellip | April 18th, 2007 at 10:24 am

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12. Yahoo, PayPal Team up to &hellip | April 18th, 2007 at 12:59 pm

[...] The fact that they’ve posted it twice here and here proves that they are so excited. How uncool? I use PayPal, but I’ve never tried checkout, I bet lots of other users do the same (because PayPal dominates Google Checkouts in terms of users) and that proves to be a difference between Yahoo – PayPal and Google Checkouts. [...]
13. Andrew | April 18th, 2007 at 6:08 pm

That logo is alot like someone elses…
14. SeoSidewalk » Yahoo&hellip | April 19th, 2007 at 9:19 am

[...] I think it’s a good search marketing strategy. You can read the post at Yahoo Search Marketing Blog. [...]
15. This Week In SEO - 4/20/0&hellip | April 20th, 2007 at 5:25 pm

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16. Martin | April 21st, 2007 at 11:56 am

I think that Yahoo! could have been a little more creative when designing the checkout icon that appears by the ads. They could have used the PayPal icon which is already in the mind of the PayPal customers, or a combination of a Yahoo! icon with the PayPal icon or simply a new icon. But this is just a copy of Google’s Checkout program. Many checkout members are going to think that they can buy when they actually can’t and PayPal members are going to think that only checkout members can buy.

I understand that Yahoo! needs to catch up with Google’s unstoppable innovation, creativity and marketing machinery, but confusing the customer is not the right way.
17. PPC Hero: Heroic Feats of&hellip | April 24th, 2007 at 1:43 pm

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18. Yahoo! to use Paypal for &hellip | April 26th, 2007 at 7:19 am

[...] Faster, Simplified Online Customer Checkout Yahoo PayPal Checkout Yahoo, PayPal Team Up On Checkout Google Checkout - Answer to Yahoo Paypal? Yahoo Checks Out PayPal For Payments [...]
19. Surfs.mobi » Shop F&hellip | May 3rd, 2007 at 9:28 am

[...] The Yahoo! Search Marketing blog has a great post up today about what this partnership means for advertisers and web merchants. We hope the PayPal integration makes your shopping experience faster, safer and more convenient on Yahoo! Search. [...]
20. Seo Mumbai » Pay Pe&hellip | May 23rd, 2007 at 5:15 pm

[...] Faster, Simplified Online Customer Checkout - YSM Blog [...]
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That’s a cool addition. Let’s beat the hell outta Google Checkout. Way to go!
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