Editorial Guidelines Benefit Everyone

An Intro to Finding Your Editorial Status

With the frontrunners distinguishing themselves for 2008 presidential candidacy, it only seems right to reveal a little known fact about how newspapers choose candidates for endorsement. Typically, the editorial board of a newspaper will conduct lengthy interviews with contenders and choose those whose positions on crucial issues are aligned with the newspaper. This method has proven favorable for newspapers when candidates maintain their positions with integrity, and is just as positive for candidates who require good press to boost their public rating.

Similarly, the editorial guidelines that govern paid search ads on Yahoo! create a reciprocal benefit to the search marketplace and its advertisers. Advertisers have the opportunity to direct searchers to their goods and services, and, in turn, Yahoo! is perceived as a trusted source for information that searchers are seeking. Without editorial guidelines, these shared benefits would have difficulty coexisting.

With that in mind, here are some tips on finding the editorial status for your account’s ad submissions:

Click on the Campaigns tab, then the Editorial Status subtab to view the Editorial Status page.

• View the summarized list of keywords or ads in an editorial status by clicking on their respective tabs.

Click on the individual keyword or ad name links to view the Editorial Details Page for the specific keyword or ad.

• The Editorial Details Page provides a reason for “removed” or “declined” ads and keywords.
• An ad or keyword is in a “pending” status when it has been recently submitted and has yet to be reviewed by our editorial staff.

Your ad or keyword will not display a status if it has already been approved.

• Approved ads and keywords may be accessed from the Campaigns tab by clicking on the Summary subtab.

—Stephanie Bilberry, Yahoo! Search Marketing Writer