The Freshman

Introducing YahooPete, Our New Man on the Boards

Well, it’s been about two years now that I (YahooSarah) have been hanging out in message board communities—answering questions, clearing up confusion, and taking feedback (the good, the bad and the ugly). The last few months have been a pretty hectic time as we talked about launching our new advertising system. 

With all of this action, you better believe I called for some back-up. I recruited a colleague of mine to serve as a new rep on the boards, YahooPete. He’ll have more time to dedicate to specific Yahoo! Search Marketing issues, while I start to focus more on threads about the Yahoo! Publisher Network.

I thought you might like to know a little bit about YahooPete. Here he is, unplugged. Enjoy!

YahooSarah: Welcome YahooPete! Like Stevie Wonder, I’m overjoyed to have you join Yahoo! and expand our participation on the search marketing community’s message boards.

YahooPete: Thanks! I feel like I’m in big leagues, making my way to the mound before my first big game. Hopefully, I can help folks out with their questions, rants and raves—though I prefer questions and raves to rants!

YahooSarah: Spill the beans. What has helped you the most in getting educated about our new system?

YahooPete: I think the archived webinaron the new advertising system was a great introduction, as well as the FAQs. I was also lucky enough to attend an advertiser workshop to see a live demonstration. The Help Center has been a lifesaver on getting up to speed, too.But the most helpful was, of course, the Yahoo! Search Marketing blog. Hope that doesn’t sound like too much of a plug!

YahooSarah: Do you have a favorite feature in our new advertising system?

YahooPete: I think the new ranking model launched in the US is important for advertisers. It places more emphasis on writing better ads. Geo-targeting and Ad Testing are pretty cool features.

YahooSarah: Tell me YahooPete, you can be honest, do you like Yahoo!? (Been drinking the purple Kool-aid?)

YahooPete: I’ve been using Yahoo! for years as a searcher and consumer and am happy to be a part of the family. One of us! One of us!

YahooSarah: When you aren’t reading message boards, what do you enjoy reading—for fun?

YahooPete: What do you mean? Reading message boards is fun!

YahooSarah: C’mon! When you have a day off, where do you like to go?

YahooPete: On my day off, I like to deviate from my ordinary hangouts and spend more time in the blogsphere, like a proper geek!

YahooSarah: Thanks YahooPete for taking the time to let us know a little bit about you.

YahooPete: Thanks for the great training, YahooSarah! Again, I’m excited to chime in on all the interesting discussions out there. But, since I’m still the “new guy” on the message boards, please be kind and not flame me too much! I am hoping to play the “new guy card” as long as can.

You can kibitz, kvetch, complain and give kudos to YahooPete at:

Webmaster World Forum
Search Engine Watch Forum
Digital Point Forum

—YahooSarah & YahooPete