Comments on: New Bidding and Ranking Tutorial http://www.ysmblog.com/blog/2007/03/02/new-bidding-and-ranking-tutorial/ The official blog of Yahoo! Search MArketing Mon, 08 Sep 2008 12:12:19 +0000 http://wordpress.org/?v=2.3.3 By: Administrator http://www.ysmblog.com/blog/2007/03/02/new-bidding-and-ranking-tutorial/#comment-4045 Administrator Tue, 06 Mar 2007 23:55:08 +0000 http://www.ysmblog.com/blog/2007/03/02/new-bidding-and-ranking-tutorial/#comment-4045 <em>Mika asks:</em> Is Yahoo Panama different from Yahoo’s New Search Marketing? Or is it just part of the new sponsored search? <em>Good question, Mika. "Panama" was an internal Yahoo! code name for Yahoo! Search Marketing's new search advertising system, which we began rolling out in October. The code name "Panama" gained currency among some influential bloggers who used it as shorthand. So the short answer to your question is that "Panama" is the new search advertising system, which includes both Sponsored Search and Content Match.</em><em>Cheers! - M2 <em /> </em> Mika asks:

Is Yahoo Panama different from Yahoo’s New Search Marketing? Or is it just part of the new sponsored search?

Good question, Mika. “Panama” was an internal Yahoo! code name for Yahoo! Search Marketing’s new search advertising system, which we began rolling out in October. The code name “Panama” gained currency among some influential bloggers who used it as shorthand. So the short answer to your question is that “Panama” is the new search advertising system, which includes both Sponsored Search and Content Match.Cheers!

- M2

]]> By: Mika http://www.ysmblog.com/blog/2007/03/02/new-bidding-and-ranking-tutorial/#comment-3968 Mika Mon, 05 Mar 2007 23:52:12 +0000 http://www.ysmblog.com/blog/2007/03/02/new-bidding-and-ranking-tutorial/#comment-3968 Is Yahoo Panama different from Yahoo's New Search Marketing? Or is it just part of the new sponsored search? Is Yahoo Panama different from Yahoo’s New Search Marketing? Or is it just part of the new sponsored search?

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