New Bidding and Ranking Tutorial

Taking the Stigma out of Tutoring

When I was in school, being “tutored” had a stigma attached to it. It seemed to imply that a student was slow, behind in his or her lessons.

Today, technological change moves with head-jerking speed. Just about everyone these days needs a tutorial in order to stay ahead.

To help advertisers keep up with all the changes going on with their accounts and help them stay ahead of the competition, we created the comprehensive Upgrade Center. Here you’ll find material on all of the “Panama” basics—How the upgrade will affect you, multimedia upgrade tutorials and webinars, FAQs, a Quick Start Guide and more.

Just posted on the Upgrade Center is a new tutorial on the recently introduced ranking model in the U.S. This interactive tutorial, “How Bidding and Ranking Works,” is designed to help you learn how to improve your ads’ quality. It covers what determines an ad’s rank, offers examples of how ads may be ranked, using the Quality Index to help understand your ad’s quality, setting your bids and other important details.

But wait, there’s more…
For more detail on improving ad quality, be sure to check out “Editorial Guru” Michael Egan’s series here on the blog:

• Improving Ad Quality, Part I: The Equalizer
• Improving Ad Quality, Part II: Finding the right message for your customers with Ad Testing
• Improving Ad Quality, Part III: Using the Insert Keyword feature
• Improving Ad Quality, Part IV: Structure Matters

—Michael Mattis