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March 2nd, 2007
New Bidding and Ranking TutorialTaking the Stigma out of Tutoring When I was in school, being “tutored” had a stigma attached to it. It seemed to imply that a student was slow, behind in his or her lessons. Today, technological change moves with head-jerking speed. Just about everyone these days needs a tutorial in order to stay ahead. To help advertisers keep up with all the changes going on with their accounts and help them stay ahead of the competition, we created the comprehensive Upgrade Center. Here you’ll find material on all of the “Panama” basics—How the upgrade will affect you, multimedia upgrade tutorials and webinars, FAQs, a Quick Start Guide and more. Just posted on the Upgrade Center is a new tutorial on the recently introduced ranking model in the U.S. This interactive tutorial, “How Bidding and Ranking Works,” is designed to help you learn how to improve your ads’ quality. It covers what determines an ad’s rank, offers examples of how ads may be ranked, using the Quality Index to help understand your ad’s quality, setting your bids and other important details. But wait, there’s more…
—Michael Mattis
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3 Comments Add your own
1. Mika | March 5th, 2007 at 4:52 pm
Is Yahoo Panama different from Yahoo’s New Search Marketing? Or is it just part of the new sponsored search?
2. Administrator | March 6th, 2007 at 4:55 pm
Mika asks:
Is Yahoo Panama different from Yahoo’s New Search Marketing? Or is it just part of the new sponsored search?
Good question, Mika. “Panama” was an internal Yahoo! code name for Yahoo! Search Marketing’s new search advertising system, which we began rolling out in October. The code name “Panama” gained currency among some influential bloggers who used it as shorthand. So the short answer to your question is that “Panama” is the new search advertising system, which includes both Sponsored Search and Content Match.Cheers!
- M2
3. Leo in San Blas Panama | May 12th, 2009 at 10:24 am
When I first heard it being referred to as “panama” it immediately got my attention since I live here in panama.
Regarding content match ad placement I wonder how accurate it is. I’ve noticed with adsense that ads can change over time on a website or blog. What I mean is that you may have a blog about panama and you get panama ads shown on your blog. But then 5 months later for some reason the ads change and either pay more or less.
I’m wondering how that happens. This is not a question about adsense just to be clear but rather in yahoo. How are the ads adjusted and what is it based on?
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