Comments on: Improving Ad Quality, Part IV http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/ The official blog of Yahoo! Search MArketing Sat, 17 May 2008 18:29:49 +0000 http://wordpress.org/?v=2.3.3 By: Australian Online Advertising News & Information » Blog Archive » The Year in Review http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-191403 Australian Online Advertising News & Information » Blog Archive » The Year in Review Thu, 10 Jan 2008 05:07:20 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-191403 [...] our senior director of content solutions, wrote a whole series about it (Part I, Part II, Part III, Part IV). Heck, we even elected a VP of Network Quality and opened a Network Quality [...] […] our senior director of content solutions, wrote a whole series about it (Part I, Part II, Part III, Part IV). Heck, we even elected a VP of Network Quality and opened a Network Quality […]

]]> By: Australian Online Advertising News & Information » Blog Archive » What Quality Index is… Not http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-190254 Australian Online Advertising News & Information » Blog Archive » What Quality Index is… Not Wed, 09 Jan 2008 07:33:25 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-190254 [...] Improving Ad Quality, Part IV [...] […] Improving Ad Quality, Part IV […]

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]]> By: WebProNews Video Blog » Blog Archive » Richard Ball critical of Yahoo’s Search Marketing http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-6119 WebProNews Video Blog » Blog Archive » Richard Ball critical of Yahoo’s Search Marketing Fri, 30 Mar 2007 14:37:14 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-6119 [...] to accept ad distribution to their partner network, which is rife with syndication fraud.” DiggOther Formats: MP4 | MP3Add this video to yoursite. [...] […] to accept ad distribution to their partner network, which is rife with syndication fraud.” DiggOther Formats: MP4 | MP3Add this video to yoursite. […]

]]> By: Melissa http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3749 Melissa Thu, 01 Mar 2007 15:45:55 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3749 Richard, this isn't an existing feature. I've heard lots of advertisers asking for it, though. Yahoo, you really should elevate the priority of this - it would make the program better for everybody. Richard, this isn’t an existing feature. I’ve heard lots of advertisers asking for it, though. Yahoo, you really should elevate the priority of this - it would make the program better for everybody.

]]> By: Richard Ball http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3511 Richard Ball Tue, 27 Feb 2007 00:13:32 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3511 Hi Michael, Thanks for the response. Ok, so we advertisers cannot block individual partners. Is there an option to opt out of all partners? IOW, is it possible to actually buy Yahoo! Search Marketing - only PPC ads on Yahoo! properties? If not, I think such a feature would actually improve Yahoo! PPC revenue. I know I would bid higher for Yahoo! PPC ads. I suspect other advertisers would also bid higher. Combine that with not having to share revenue with partners and that's more money for Yahoo! The alternative is that advertisers will either drop Yahoo! PPC entirely or will bid lower to maintain a positive ROI. Not sure if the volume from "search" partners (mostly parked domains) at lower CPC would make up the difference. Certainly doesn't seem to be a good long term strategy for Yahoo! My apologies if a Yahoo!-only PPC ad configuration is an existing feature in the Panama upgrade that I simply haven't found. Hi Michael,

Thanks for the response. Ok, so we advertisers cannot block individual partners. Is there an option to opt out of all partners? IOW, is it possible to actually buy Yahoo! Search Marketing - only PPC ads on Yahoo! properties?

If not, I think such a feature would actually improve Yahoo! PPC revenue. I know I would bid higher for Yahoo! PPC ads. I suspect other advertisers would also bid higher. Combine that with not having to share revenue with partners and that’s more money for Yahoo!

The alternative is that advertisers will either drop Yahoo! PPC entirely or will bid lower to maintain a positive ROI. Not sure if the volume from “search” partners (mostly parked domains) at lower CPC would make up the difference. Certainly doesn’t seem to be a good long term strategy for Yahoo!

My apologies if a Yahoo!-only PPC ad configuration is an existing feature in the Panama upgrade that I simply haven’t found.

]]> By: Administrator http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3147 Administrator Fri, 23 Feb 2007 18:47:04 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3147 <em>Dear Richard, Sorry, but we don’t draw a distinction between traffic from our thousands of publisher sources, nor do we allow advertisers to opt-out of particular partner implementations. When advertisers bid on a particular keyword, the bid covers clicks from all sources. Also, since advertisers themselves control their bids, the price paid per click reflects the aggregate value of that traffic. -M2</em> Dear Richard,

Sorry, but we don’t draw a distinction between traffic from our thousands of publisher sources, nor do we allow advertisers to opt-out of particular partner implementations. When advertisers bid on a particular keyword, the bid covers clicks from all sources. Also, since advertisers themselves control their bids, the price paid per click reflects the aggregate value of that traffic.

-M2

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