Comments on: Improving Ad Quality, Part IV http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/ The official blog of Yahoo! Search Marketing Sat, 13 Mar 2010 09:50:26 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: unlimited http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-859867 unlimited Mon, 19 Oct 2009 11:32:09 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-859867 The article is very good, targeting for a massive market is not a good thing unless you are being a little more specific. The example about the shoes reflects this perfectly, advertisers should bear this in mind before performing their campaigns and would be much more successful. It is much better if your final target is to sell and not just “gathering traffic” for the site. The article is very good, targeting for a massive market is not a good thing unless you are being a little more specific. The example about the shoes reflects this perfectly, advertisers should bear this in mind before performing their campaigns and would be much more successful.
It is much better if your final target is to sell and not just “gathering traffic” for the site.

]]> By: Australian Online Advertising News & Information » Blog Archive » The Year in Review http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-191403 Australian Online Advertising News & Information » Blog Archive » The Year in Review Thu, 10 Jan 2008 05:07:20 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-191403 [...] our senior director of content solutions, wrote a whole series about it (Part I, Part II, Part III, Part IV). Heck, we even elected a VP of Network Quality and opened a Network Quality [...] [...] our senior director of content solutions, wrote a whole series about it (Part I, Part II, Part III, Part IV). Heck, we even elected a VP of Network Quality and opened a Network Quality [...]

]]> By: Australian Online Advertising News & Information » Blog Archive » What Quality Index is… Not http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-190254 Australian Online Advertising News & Information » Blog Archive » What Quality Index is… Not Wed, 09 Jan 2008 07:33:25 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-190254 [...] Improving Ad Quality, Part IV [...] [...] Improving Ad Quality, Part IV [...]

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]]> By: WebProNews Video Blog » Blog Archive » Richard Ball critical of Yahoo’s Search Marketing http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-6119 WebProNews Video Blog » Blog Archive » Richard Ball critical of Yahoo’s Search Marketing Fri, 30 Mar 2007 14:37:14 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-6119 [...] to accept ad distribution to their partner network, which is rife with syndication fraud.” DiggOther Formats: MP4 | MP3Add this video to yoursite. [...] [...] to accept ad distribution to their partner network, which is rife with syndication fraud.” DiggOther Formats: MP4 | MP3Add this video to yoursite. [...]

]]> By: Melissa http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-3749 Melissa Thu, 01 Mar 2007 15:45:55 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3749 Richard, this isn't an existing feature. I've heard lots of advertisers asking for it, though. Yahoo, you really should elevate the priority of this - it would make the program better for everybody. Richard, this isn’t an existing feature. I’ve heard lots of advertisers asking for it, though. Yahoo, you really should elevate the priority of this – it would make the program better for everybody.

]]> By: Richard Ball http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/comment-page-1/#comment-3511 Richard Ball Tue, 27 Feb 2007 00:13:32 +0000 http://www.ysmblog.com/blog/2007/02/21/improving-ad-quality-part-iv/#comment-3511 Hi Michael, Thanks for the response. Ok, so we advertisers cannot block individual partners. Is there an option to opt out of all partners? IOW, is it possible to actually buy Yahoo! Search Marketing - only PPC ads on Yahoo! properties? If not, I think such a feature would actually improve Yahoo! PPC revenue. I know I would bid higher for Yahoo! PPC ads. I suspect other advertisers would also bid higher. Combine that with not having to share revenue with partners and that's more money for Yahoo! The alternative is that advertisers will either drop Yahoo! PPC entirely or will bid lower to maintain a positive ROI. Not sure if the volume from "search" partners (mostly parked domains) at lower CPC would make up the difference. Certainly doesn't seem to be a good long term strategy for Yahoo! My apologies if a Yahoo!-only PPC ad configuration is an existing feature in the Panama upgrade that I simply haven't found. Hi Michael,

Thanks for the response. Ok, so we advertisers cannot block individual partners. Is there an option to opt out of all partners? IOW, is it possible to actually buy Yahoo! Search Marketing – only PPC ads on Yahoo! properties?

If not, I think such a feature would actually improve Yahoo! PPC revenue. I know I would bid higher for Yahoo! PPC ads. I suspect other advertisers would also bid higher. Combine that with not having to share revenue with partners and that’s more money for Yahoo!

The alternative is that advertisers will either drop Yahoo! PPC entirely or will bid lower to maintain a positive ROI. Not sure if the volume from “search” partners (mostly parked domains) at lower CPC would make up the difference. Certainly doesn’t seem to be a good long term strategy for Yahoo!

My apologies if a Yahoo!-only PPC ad configuration is an existing feature in the Panama upgrade that I simply haven’t found.

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