Save the Date

An intro to Panama’s handy new calendar tools

February is the shortest month of the year, but it’s still host to Groundhog Day, Valentine’s Day, the Daytona 500, the NBA All-Star game and the decadent celebration known as Mardi Gras. A little less known is the traditional February 6 New Zealand holiday, Waitangi Day, which commemorates a major historical event in that nation’s founding. And while your bank may have been closed on February 19 for this year’s President’s Day, celebrations across the globe commemorated the February 6 birthday of reggae music legend, Bob Marley.

A span of time doesn’t have to have a global agenda surrounding it to be of importance to you. That’s why we’ve provided tools in the new search marketing system to help get you the information you need for the dates that you want it.

Calendar icons appear on the account dashboard page, and in the performance sections at the campaign, ad group and keyword levels. Use the icons to set a date range to view your performance data at each level.

• Click on the left calendar icon to view two consecutive calendar months.
• Select a date from each month to view performance data over two months.
• Select two dates within the same month to view performance for a single month.
• Select one date to view performance data for one day.

Use the right calendar icon if you want to see performance data for a specified time, such as the last calendar quarter, week-to-date, or the last seven days.

• Click on the right calendar icon to easily select a pre-defined date range.
• Click “Apply” at the bottom of the pop-up window to set your date range and change your performance results view.
• Click on the “x” in the top-right corner of the pop-up window if you do not want to apply the date range.

Lastly, remember to check the date range displayed next to the calendar icons (especially when seeking billing information) to ensure your data is displayed for your desired dates. The date range defaults to the prior 14 days each time you sign in to your account; however, if you change the date range at any level, date ranges are changed for all levels, including reporting.

—Stephanie Bilberry, Yahoo Search Marketing Writer