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	<title>Comments on: Improving Ad Quality, Part II</title>
	<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/</link>
	<description>The official blog of Yahoo! Search MArketing</description>
	<pubDate>Sat, 17 May 2008 14:39:31 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
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		<title>By: GINA IOW</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-390931</link>
		<dc:creator>GINA IOW</dc:creator>
		<pubDate>Fri, 02 May 2008 23:12:42 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-390931</guid>
		<description>Click-through-rate (CTR) testing helped me  a lot when setting up my PPC camapign.

Gina
&lt;a href="http://www.shorwellbedandbreakfast.com" rel="nofollow"&gt;Isle of Wight Accomodation&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Click-through-rate (CTR) testing helped me  a lot when setting up my PPC camapign.</p>
<p>Gina<br />
<a href="http://www.shorwellbedandbreakfast.com" rel="nofollow">Isle of Wight Accomodation</a></p>
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		<title>By: Alan</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-304863</link>
		<dc:creator>Alan</dc:creator>
		<pubDate>Sat, 15 Mar 2008 12:15:10 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-304863</guid>
		<description>You are right Craig it is very useful resource, improving ROI is the key to a successful online business.


Alan
http://www.acornrecruitmentsw.co.uk</description>
		<content:encoded><![CDATA[<p>You are right Craig it is very useful resource, improving ROI is the key to a successful online business.</p>
<p>Alan<br />
<a href="http://www.acornrecruitmentsw.co.uk" rel="nofollow">http://www.acornrecruitmentsw.co.uk</a></p>
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		<title>By: craig</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-282069</link>
		<dc:creator>craig</dc:creator>
		<pubDate>Sun, 02 Mar 2008 16:38:30 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-282069</guid>
		<description>This is a great blog full of useful information

Many thanks
Craig
http://www.theprintedbagshop.co.uk</description>
		<content:encoded><![CDATA[<p>This is a great blog full of useful information</p>
<p>Many thanks<br />
Craig<br />
<a href="http://www.theprintedbagshop.co.uk" rel="nofollow">http://www.theprintedbagshop.co.uk</a></p>
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		<title>By: Brad</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216793</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Thu, 24 Jan 2008 15:01:00 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216793</guid>
		<description>Jorge I would highly recommend it mate

Brad
http://www.4networking.biz</description>
		<content:encoded><![CDATA[<p>Jorge I would highly recommend it mate</p>
<p>Brad<br />
<a href="http://www.4networking.biz" rel="nofollow">http://www.4networking.biz</a></p>
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	<item>
		<title>By: Jorge</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216790</link>
		<dc:creator>Jorge</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:59:50 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216790</guid>
		<description>I have not used it yet, but I intend to 

Jorge

http://www.salgadoinvestigations.com</description>
		<content:encoded><![CDATA[<p>I have not used it yet, but I intend to </p>
<p>Jorge</p>
<p><a href="http://www.salgadoinvestigations.com" rel="nofollow">http://www.salgadoinvestigations.com</a></p>
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	<item>
		<title>By: Nik</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216789</link>
		<dc:creator>Nik</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:58:39 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216789</guid>
		<description>Nik

http://www.diversehampers.co.uk</description>
		<content:encoded><![CDATA[<p>Nik</p>
<p><a href="http://www.diversehampers.co.uk" rel="nofollow">http://www.diversehampers.co.uk</a></p>
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		<title>By: Nik</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216788</link>
		<dc:creator>Nik</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:58:02 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216788</guid>
		<description>I will continue to use it to work out my ROI</description>
		<content:encoded><![CDATA[<p>I will continue to use it to work out my ROI</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nik</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216785</link>
		<dc:creator>Nik</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:57:11 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216785</guid>
		<description>I have been a fan of ad testing for a long time</description>
		<content:encoded><![CDATA[<p>I have been a fan of ad testing for a long time</p>
]]></content:encoded>
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		<title>By: Jim</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216783</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:55:37 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216783</guid>
		<description>CTR is crucial when trying to work out ROI

Jim http://www.bulgariasfinest.com</description>
		<content:encoded><![CDATA[<p>CTR is crucial when trying to work out ROI</p>
<p>Jim <a href="http://www.bulgariasfinest.com" rel="nofollow">http://www.bulgariasfinest.com</a></p>
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	<item>
		<title>By: Pete</title>
		<link>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216781</link>
		<dc:creator>Pete</dc:creator>
		<pubDate>Thu, 24 Jan 2008 14:53:43 +0000</pubDate>
		<guid>http://www.ysmblog.com/blog/2007/02/10/improving-ad-quality-part-ii/#comment-216781</guid>
		<description>Ad testing is great feature if utilised correctly</description>
		<content:encoded><![CDATA[<p>Ad testing is great feature if utilised correctly</p>
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