Where’s My Stuff?

Navigating your upgraded account

Let’s say you come to work one day and everything on your desk is in a different place. Your first thoughts might be that your co-workers or the cleaning staff is playing a horrible trick on you. You ask around and find that an efficiency expert has come and put things in a logical order that allows you greater organization, a larger capacity for strategic business planning, and more overall ease-of-use.

But after an explanation of the intuitive greatness of your color-coded filing system and how the position of your monitor allows for maximum ergonomic comfort, you still just want to know, “Where’s my stuff?” (OK, you may not say those exact words, but this is a family blog).

We understand you may have some confusion surrounding your account upgrade, so here are a few tips that may assist you in answering your biggest concerns with regard to the new Sponsored Search system:

Where are my Keywords?
Your keywords have been grouped into “Ad Groups.” Ad groups make up “Campaigns,” which were previously known as “categories” in the “old” Sponsored Search. To view this new hierarchy from a top-down view, click on the “Campaigns” tab in your account. You will see a list of all of your campaigns in the bottom section of your account dashboard:

• Click on a campaign to view its ad groups at the bottom of the resulting screen.
• Click on an ad group to view all of its associated keywords.
• Click on a keyword to set your bid.

Since campaigns and ad groups were not a part of the legacy system, we had to take a few liberties when naming your account information. There is both rhyme and reason in the way we named your campaigns and ad groups:

• Campaign names in your upgraded account are the category names from your old account.
• Ad group names were assigned based on keywords.
• Keywords with the same titles, descriptions, and URLs were grouped into one ad group.
• Keywords with unique titles, descriptions, and URLs were grouped into separate ad groups.
• Ad group names were chosen based on noted similarities in your keywords.

Please note that you may find some ad groups that have been named “Ad Group 001,” “Ad Group 002,” etc. This is the naming convention that we used when an obvious similarity was not found.

If you would like to change the names of your campaigns, click the blue “Campaign Settings” button, then the “edit” button within the Campaign General Information section.

If you would like to change the names of your ad groups, click the blue “Ad Group Settings” button at the Ad Group level, then the “edit” button within the “Ad Group General Information” section.

And don’t forget to save your changes. They are applied instantly.

Search and ye shall find
If you want to find anything—a keyword, an ad, an ad group or a campaign—at any time you can access the search feature:  From the Dashboard or Campaigns tab, click the Search subtab. On the Search screen, select the search option form the drop-down menu. Enter your keyword in the text field and click the Search button.

Further reading
For more info, be sure top take a look at the resources listed below.

• Quick Start Guide
• Upgrade Tutorial
• Upgrade Webinar
• Upgrade Resources Blog Post

—Stephanie Bilberry, Yahoo! Search Marketing Writer