Where’s My Stuff?

Navigating your upgraded account

Let’s say you come to work one day and everything on your desk is in a different place. Your first thoughts might be that your co-workers or the cleaning staff is playing a horrible trick on you. You ask around and find that an efficiency expert has come and put things in a logical order that allows you greater organization, a larger capacity for strategic business planning, and more overall ease-of-use.

But after an explanation of the intuitive greatness of your color-coded filing system and how the position of your monitor allows for maximum ergonomic comfort, you still just want to know, “Where’s my stuff?” (OK, you may not say those exact words, but this is a family blog).

We understand you may have some confusion surrounding your account upgrade, so here are a few tips that may assist you in answering your biggest concerns with regard to the new Sponsored Search system:

Where are my Keywords?
Your keywords have been grouped into “Ad Groups.” Ad groups make up “Campaigns,” which were previously known as “categories” in the “old” Sponsored Search. To view this new hierarchy from a top-down view, click on the “Campaigns” tab in your account. You will see a list of all of your campaigns in the bottom section of your account dashboard:

Click on a campaign to view its ad groups at the bottom of the resulting screen.
Click on an ad group to view all of its associated keywords.
Click on a keyword to set your bid.

Since campaigns and ad groups were not a part of the legacy system, we had to take a few liberties when naming your account information. There is both rhyme and reason in the way we named your campaigns and ad groups:

Campaign names in your upgraded account are the category names from your old account.
Ad group names were assigned based on keywords.
Keywords with the same titles, descriptions, and URLs were grouped into one ad group.
Keywords with unique titles, descriptions, and URLs were grouped into separate ad groups.
Ad group names were chosen based on noted similarities in your keywords.

Please note that you may find some ad groups that have been named “Ad Group 001,” “Ad Group 002,” etc. This is the naming convention that we used when an obvious similarity was not found.

If you would like to change the names of your campaigns, click the blue “Campaign Settings” button, then the “edit” button within the Campaign General Information section.

If you would like to change the names of your ad groups, click the blue “Ad Group Settings” button at the Ad Group level, then the “edit” button within the “Ad Group General Information” section.

And don’t forget to save your changes. They are applied instantly.

Search and ye shall find
If you want to find anything—a keyword, an ad, an ad group or a campaign—at any time you can access the search feature: From the Dashboard or Campaigns tab, click the Search subtab. On the Search screen, select the search option form the drop-down menu. Enter your keyword in the text field and click the Search button.

Further reading
For more info, be sure top take a look at the resources listed below.

—Stephanie Bilberry, Yahoo! Search Marketing Writer

Posted by Administrator

[ Categories: Account Upgrade Info, How To's ]
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9 Comments Add your own

1. Adam Riff | February 8th, 2007 at 8:01 am

Hi,

I’d like to make a recommendation that the search tool be expanded to allow you to choose kw’s at a campaign level. Currently if you click the Advanced Search option at the campaign level, it will only allow you to search for campaigns. Not very useful I’m sorry to say. Your other search tool only lets you search for 1 kw at a time and is inefficient. So I recommend that you update the search tool to allow the user to select campaign, ad group, or keyword regardless of their depth in the campaigns tab.

Thanks,

Adam Riff
2. Jay Piskorik | February 8th, 2007 at 12:27 pm

Next time you do an upgrade like this you should really give your customers more input on what their expectations are. I have so many ad groups now that it is more confusing than ever. It is not very efficient.
3. Administrator | February 8th, 2007 at 3:25 pm

Adam,

An interesting idea that I’ve passed onto our product department.

Jay,

We did do considerable user research, but your continued input is always valuable.

Thanks,

-M2 & The Team
4. Lily | February 8th, 2007 at 9:08 pm

I have not had any problems with the upgrade. I like the new functionality, but it seems to me at least to be more expensive for the same results as before.

Also, is there any rule as to when the short or long description appears (on Yahoo itself not the Yahoo! distribution network). I have a competitor serving the long description on a couple of keywords and everyone else with the short.
5. Tulika Bose | March 22nd, 2007 at 4:20 am

Hello -

I really dont know whether its the appropriate forum for putting this comment but we have tried to get a reply through multiple sources in Yahoo and failed.

I run an SEM that manages accounts with a significant cumulative spend level on Yahoo!SM. We “urgently” need access to Yahoo! Panama API as our client accounts are getting affected. I need to know how do we get this? And who is the right contact.

Apologies for posting this query here. Would appreciate help.

-Tulika
6. sheds and carports | July 19th, 2007 at 5:58 am

We spend alot of time and money on our customer and metrics research but had never looked at it this way before…
7. Guy Hoogewerf | July 28th, 2007 at 7:28 am

I’ll conceed it is more intuitive and everything has a home, but by do you have to do some moving around. Everything is everywhere and you have to click all over the place.

You can no longer rename accounts, combine add groups, edit multiple keywords at once, in fact there is a lot missing that was not before. My confidence in Yahoo is at an all time low, someone help me please.
8. rg | August 9th, 2007 at 3:59 pm

I am interested in the topics discussed but have been feeling a little intimidated by the thought of the work.
9. Donna | February 21st, 2008 at 10:22 am

I have been trying to get to my Sponsored search site for the last hour. I am finding that it is hard to find. How do I just get to my sponsored site to edit or find out information. I find this is such a waste of my time. I will work on this later so I can get something done.