February 5th, 2007

New Ranking Model Launched

This afternoon, the Yahoo! Search Marketing team began rolling out our new ranking model across the US network. This roll-out is a major component of our company-wide search initiative, code-named, “Panama.” As mentioned in our previous post, both bid amount and ad quality will now determine an ad’s rank in search results.

The new ranking model is designed to help both our search users and advertisers. How? By generating better results, users will receive higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers. We hope this further encourages you—our advertising customers—to continuously improve the quality of your search ads for users.

We realize that this is a big change for you. To help make your transition to the new ranking model successful, we’re offering numerous resources, both here on the blog, within the core application and elsewhere.

We hope the new ranking model will offer a continually improving search experience for all our customers and look forward to your feedback.

—Tim Cadogan, Vice President of Search

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19 Comments Add your own

1. Хижина интерн&hellip | February 5th, 2007 at 9:24 pm

[…] Про сам запуск на блоге Yahoo! […]
2. Search Engines WEB | February 5th, 2007 at 10:25 pm

This new ranking system has no reflection on the quality of the Products or services being promoted - jut the SEO-ing / hype of the Ad.

So Advertisers who SEO & hype their Ads well, will do better than those do-it-yourself’ers
3. Maulik Bhatt | February 5th, 2007 at 11:40 pm

This is a good idea to combat google. Yahoo is the most preferred web destination, but when it comes to searching, google is the most preferred search engine. I think Panama is the best answer to google’s sponsored search. All the best.
4. Ed | February 6th, 2007 at 8:06 pm

How much you getting paid for that plug, Maulik? So far, I can say that “Panama” (ha ha ha) has increased my cost of advertising without increaing results. I’ve turned Overture off for now and will increase my Google spending instead. That’s where the most bang for the buck is anyhow.
5. Elmer W. Cagape | February 7th, 2007 at 7:09 pm

I still have to get a feel of the changes in this part of the world. I hope there’s improvement.
6. Administrator | February 8th, 2007 at 4:13 pm

Search Engines WEB says:

This new ranking system has no reflection on the quality of the Products or services being promoted - jut the SEO-ing / hype of the Ad.

So Advertisers who SEO & hype their Ads well, will do better than those do-it-yourself’ers.

Dear Search Engines WEB guy:Well, not exactly. Did you watch the Super Bowl last Sunday? Some commercials, you’ll find, are very compelling as entertainment. Remember the sock puppet commercial that advertised pet supplies online about ten Super Bowls ago? It was a great piece of entertainment. People loved it. But it wasn’t a very effective ad in terms of showing potential customers the value of buying pet supplies online instead of in a store, even though it cost millions of dollars to produce and broadcast. It might have been the highest quality, most convenient service ever offered, but people couldn’t see that from the commercial.

You probably don’t have millions to spend on your “creative.” But I bet you know your products and your customers better than just about anyone else. While it’s true that we have little control over the intrinsic quality of the products and services that our advertisers offer, we do have a way to measure the quality of their ads, based on performance. It’s not all SEO and it’s not all hype. It’s about rewarding quality ads with a chance at better placement, which serves both the interests of our users (your potential customers), as well as our advertisers.

For more on this, see our recent post on the blog, Improving Ad Quality, Part I: http://www.ysmblog.com/blog/2007/01/30/improving-ad-quality-part-i/

And stay tuned for more tips and tricks on how you can help improve your ads’ quality.

-M2
7. @-web Suchmaschinen Weblo&hellip | February 10th, 2007 at 4:41 pm

[…] New Ranking Model Launched […]
8. SEO Times Uk » Blog&hellip | February 14th, 2007 at 1:33 am

[…] Today Yahoo! announced the launch of its new ranking model, which will improve the way in which ads are ranked on Yahoo! Search. Unlike the old system for ad ranking, which was essentially a “pay for placement” model, the new model takes into account both advertiser bids and ad quality, including user click feedback, resulting in ads that are more relevant to a user’s query. What does this mean to you? When you search on Yahoo! you will see an improved search results page with more relevant ads that makes it easier for you to find exactly what you want. […]
9. Bill Roach | February 28th, 2007 at 8:43 am

The problem for advertisiers is that Yahoo doesn’t allow us to decide what is a good “Partner Site” and what isn’t. There are thousands of websites in any category you can think of that have no other purpose than to display Yahoo sponsored ads. None of these provide quality clicks to the advertisers. We should be allowed to determine if a web site is worthy of our ads being shown, not Yahoo.
10. search engine marketing b&hellip | March 6th, 2007 at 7:03 am

[…] Liens connexes SearchEngineJournal.com (us) YSM » Overview: New Ranking Model (us) YSM » Panama’s Upgrade Center (us) YSM Blog » New Ranking Model Launched (us) […]
11. Surfs.mobi » Panama&hellip | March 28th, 2007 at 5:30 pm

[…] Today Yahoo! announced the launch of its new ranking model, which will improve the way in which ads are ranked on Yahoo! Search. Unlike the old system for ad ranking, which was essentially a ?pay for placement? model, the new model takes into account both advertiser bids and ad quality, including user click feedback, resulting in ads that are more relevant to a user?s query. What does this mean to you? When you search on Yahoo! you will see an improved search results page with more relevant ads that makes it easier for you to find exactly what you want. […]
12. Lizzy Scully | April 2nd, 2007 at 3:21 pm

I run the website http://www.findyourspot.com. I’m totally confused right now (Disclaimer: I’m also am just learning about Search Engine Optimization, so forgive me if my question seems idiotic).

Anyway, We have had a significant decrease in click-thrus from Yahoo searches to our site, yet our position for the paid ad searches haven’t changed. We are still #1 or #2. The only difference I’ve found after the *big change* to the Panama Interface is that our position in organic searches have fallen way down the list, often to the second page or they have disappeared altogether. I don’t understand this. I thought the changeover to the Panama Interface only affected the paid ads. How is this affecting organic searches? And why would our position in organic keyword searches change so significantly? Thanks for your help.
13. SaraBrewyo | April 18th, 2007 at 2:59 am

You like Kelly book?
http://kelly-blue-book.net4you.org/index.html kelly blue book
14. Surfs.mobi » Get Go&hellip | April 19th, 2007 at 4:42 pm

[…] You demanded better support for locations around the world, so we’ve delivered that. It’s powered by the same geographical database used by Flickr and Yahoo! Search Marketing. It supports local neighborhoods, too. […]
15. Bid Less, Rank High? - Ma&hellip | May 1st, 2007 at 12:08 pm

[…] In New Ranking Model Launched, the Yahoo! Search Marketing group rolled out a new model which allows advertisers to rank highly as a result of both their bid prices, and the quality of their ads. […]
16. Yahoo! “Project Pan&hellip | August 31st, 2007 at 3:14 am

[…] i rumors di oltre un anno fa e il lancio negli USA a inizio febbraio, pare proprio che la nuova piattaforma advertising di Yahoo! sia pronta per lo sbarco anche in […]
17. FirstName | November 25th, 2007 at 11:17 am

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18. http://idisk.mac.com/fmp3musicdownloads/Public/index.html | December 10th, 2007 at 8:45 pm

Yhanks youb6426e04dbe8b6db297bff3b27bcb804
19. Monogram Cake Toppers | December 27th, 2007 at 3:42 am

Honestly, We’ve been using it for awhile now, but I’m not surch how well the ranking works. In Google, I can definately see it working, but with Yahoo, placement seems to mostly still be about your bid.