3… 2… 1… Liftoff

New ad ranking model rolling out in the U.S. today

As noted in our January 23 post, the new ad ranking model rolls out across the U.S. network today. You may begin seeing changes in the way your ads are ranked throughout the day. Come back to the blog often for updates and tips.

—The Team

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15 Comments Add your own

1. E-Harbor Search Marketing&hellip | February 5th, 2007 at 11:17 am

[...] Yahoo! Search Marketing launches it’s update ad ranking system today. The new ranking model changes the way that advertisers ranking for various keywords and replaces the bid-to-position model. The new model is based on both bid and the quality index score - YSM’s measurement of CTR relative to other competing advertisers. [...]
2. David Saunders | February 5th, 2007 at 11:19 am

So far so good.

I reworded an ad and it was reviewed very quickly - the ranking changed too

Keep it up

David
3. Murray Grossan | February 5th, 2007 at 1:53 pm

You have a blue panel blotting
out the right part of the
page. Why do you blot this
out?
4. joe schott | February 5th, 2007 at 3:37 pm

we did a search on PANAMA and it did not hit your new site offering.
5. Romain Romagnan | February 6th, 2007 at 6:52 am

When can we expect this to arrive in the UK and the rest of Europe?
6. Administrator | February 8th, 2007 at 4:11 pm

Joe Schott notes:

We did a search on PANAMA and it did not hit your new site offering…

Although “Panama” is a very big deal indeed, the vast majority of people who search on “Panama” are not looking for information on our new search marketing system. They may be looking for info on, say “a man, a plan, a canal,” a country, a holiday cruise, a hat or a Van Halen tune.

“Panama” isn’t a specific product or a website. It is, rather, the internal code name for our new search advertising system. “Panama” is almost everywhere within the Yahoo!-verse.

To learn more about the new sponsored search, click here:
http://searchmarketing.yahoo.com/upgrade.php

-M2
7. daniel french | February 12th, 2007 at 3:37 am

It is a great news to know that good ads will be better ranked now.
8. Jack Pott | February 12th, 2007 at 9:00 am

Europe and the rest of the world looks forward to this being rolled out.
9. SEO company | June 5th, 2007 at 9:12 am

I’m looking forward to using Panama!!!
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